Role & responsibilities

We are seeking a sharp, multi-disciplinary Digital Marketing Lead & Data Analyst to spearhead two critical business mandates:

1. Digital Discoverability & Growth Marketing: Auditing and restructuring our digital presence, defining exact architectural and content requirements for our website to make it fully primed for maximum organic reach and paid performance across SEO, SEM (Google Ads), and Google Analytics (GA4).
2. Data-Driven Digital Transformation & Customer Intelligence: Leading our transition from legacy pen-and-paper operations to organized digital databases using Advanced Microsoft Excel, while deploying Google Forms for structured primary research and recurring customer feedback loops across our installed client base.

If you are a marketer who thinks like an analyst - capable of diagnosing website code/structure for search crawlers in the morning, optimizing ad spend in the afternoon, and organizing thousands of data records into automated Excel dashboards by the evening - this role is tailored for you.

Preferred candidate profile

Job Title: Digital Marketing Lead & Data Analyst (SEO / SEM / Advanced Excel & Digital Transformation)

- Location: Howrah / Kolkata, West Bengal (On-site)
- Experience: 1 Year+
- Employment Type: Full-time, Permanent
- Industry: Industrial Machinery / Engineering / Capital Goods / Manufacturing
- Department: Marketing, Digital Transformation & Business Operations

Role Overview We are seeking a sharp, multi-disciplinary Digital Marketing Lead & Data Analyst to spearhead two critical business mandates:

1. Digital Discoverability & Growth Marketing: Auditing and restructuring our digital presence, defining exact architectural and content requirements for our website to make it fully primed for maximum organic reach and paid performance across SEO, SEM (Google Ads), and Google Analytics (GA4).
2. Data-Driven Digital Transformation & Customer Intelligence: Leading our transition from legacy pen-and-paper operations to organized digital databases using Advanced Microsoft Excel, while deploying Google Forms for structured primary research and recurring customer feedback loops across our installed client base.

If you are a marketer who thinks like an analyst - capable of diagnosing website code/structure for search crawlers in the morning, optimizing ad spend in the afternoon, and organizing thousands of data records into automated Excel dashboards by the evening - this role is tailored for you.

Key Responsibilities

1. Website Specification, Architecture & SEO Optimization

- Website Readiness Audit: Conduct a deep-dive audit of the existing company website to identify structural flaws, slow loading speeds, poor mobile responsiveness, broken journeys,



and crawl/indexing roadblocks.
- Web Specification Blueprint: Define the exact functional, technical, and UI/UX specifications needed for web developers/designers to rebuild or upgrade the website into a conversion-oriented, search-engine-friendly platform.
- On-Page & Technical SEO: Plan site taxonomy, URL architecture, schema markups, meta tags, header hierarchy, and internal linking structures around high-intent B2B and industrial keywords.
- Organic Search Growth: Manage Google Search Console, submit clean XML sitemaps, monitor indexation health, and drive keyword rankings across targeted regional and national geographic clusters.

2. Performance Marketing (SEM) & Analytics Infrastructure

- Google Ads (SEM) Management: Set up, launch, and monitor high-intent Google Search, Display, and Call-Only campaigns designed to capture serious business inquiries and RFQs (Requests for Quotation).
- Budget & Bid Optimization: Manage keyword match types, negative keyword filters, and geographic targeting to prevent ad-spend leakage and lower the Cost Per Qualified Lead (CPL).
- End-to-End Google Analytics (GA4) Tracking: Set up custom events, conversion goals, button-click tracking (e.g., "Download Spec Sheet," "WhatsApp Chat," "Submit Inquiry"), and user journey funnels using Google Analytics 4 and Google Tag Manager (GTM).

3. Data Transformation & Advanced Excel Analytics

- Pen-and-Paper to Digital Migration: Spearhead the company's internal digital transformation by converting vast volumes of historical, unstructured pen-and-paper records into high-integrity, standardized Excel databases.
- Data Cleansing & Master Database Management: Cleanse, de-duplicate, and structure multi-year records spanning client installations, machine models, maintenance histories, and supplier contacts.
- Advanced Modeling & Reporting: Build dynamic operational and marketing dashboards using advanced formulas (XLOOKUP, INDEX/MATCH, SUMIFS), Pivot Tables, and Power Query to deliver weekly reports on lead generation, conversion rates, and client activity to executive leadership.

4. Primary Research & Customer Feedback Systems (Google Forms)

- Feedback Architecture: Design structured, qualified Google Forms to capture periodic customer satisfaction scores (CSAT), machine operational feedback, and service requirements from existing mill clients.
- Primary Market Research:



Deploy targeted surveys to prospective buyers and industry contacts to understand emerging technical requirements, budget ranges, and pain points regarding existing machinery.
- Data Synthesis & Loop Closure: Connect Google Forms directly to Google Sheets/Excel, synthesize qualitative and quantitative feedback into digestible reports, and flag immediate aftermarket/spare-part opportunities to the sales and service teams.

Candidate Profile & Qualifications

- Education: Bachelors degree in Computer Science, Information Technology, Marketing, Statistics, Business Administration, Engineering, or a related field.
- Experience: 1 year+ of blended experience handling technical digital marketing (SEO/SEM) alongside heavy operational data analysis.

Must-Have Technical Competencies:

1. Digital Marketing Trio (SEO, SEM, GA4):

- Clear technical understanding of how web page structure, Core Web Vitals, metadata, and site hierarchy impact SEO ranking.
- Hands-on experience setting up and managing Google Ads campaigns with trackable conversion outcomes.
- Demonstrated competence in configuring Google Analytics 4 (GA4) properties, events, and conversion tracking.

1. Advanced Microsoft Excel Mastery:

- Proven ability to handle massive, messy datasets with speed and zero error.
- High proficiency in nested formulas, logical functions, dynamic arrays, XLOOKUP, advanced Pivot Tables, and Power Query.
- Experience creating standardized data-entry templates with built-in data validation rules.

1. Survey & Research Deployment (Google Forms):

- Expertise in building logic-branching Google Forms for technical feedback and primary research.
- Proficiency in automating form responses into real-time analytical spreadsheets.

Behavioral Traits:

- High Ownership & Initiative: Self-starter who doesn't wait for instructions; capable of looking at unstructured paperwork and autonomously figuring out how to categorize and digitize it.
- Analytical Mindset: Evaluates marketing success strictly through numbers, conversion ratios, and return on investment rather than vanity metrics.
- Clear Communication: Comfortable interacting with existing clients over phone/email to gather feedback and explain technical website needs to web developers.

Good-to-Have (Bonus Points)

- Experience working in B2B, industrial manufacturing, capital machinery, or engineering enterprises.
- Basic understanding of HTML, CSS, or CMS platforms (e.g., WordPress) to make direct on-page SEO tweaks.
- Working exposure to Microsoft Power BI for building executive visualization dashboards.

Familiarity with connecting form submissions to instant communication tools like WhatsApp Business API or automated email alert

📌 Walk-in || Digital Marketing lead & data analyst seo/sem/advanced excel & digital (Kolkata)
🏢 Edmars Croptech
📍 Kolkata