- Digital Marketing Specialist

Location: Hitech City, Hyderabad

Employment Type: Full-Time

Experience: 2 - 5 Years

Salary: Best in Industry

Industry: ERP / CRM / SaaS

Job Summary

We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns to strengthen our online presence, generate quality leads, and support business growth.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media marketing, content marketing, lead generation, and digital analytics.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business goals.
- Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Handle SEO activities, including keyword research, on-page optimization, off-page SEO, and website performance.
- Manage social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Create and maintain a content calendar for social media, blogs, website content, and campaigns.
- Develop strategies for lead generation and customer acquisition.
- Monitor website traffic, keyword rankings, leads, conversions, and campaign performance.
- Use Google Analytics (GA4), Google Search Console, Google Ads Manager, and other analytics tools.
- Conduct competitor and market research to identify current marketing opportunities.
- Coordinate with the Sales, Design, Content, and Product teams for campaigns and promotional activities.
- Track campaign ROI, CPL, conversion rates, and other key performance indicators.
- Prepare weekly and monthly digital marketing performance reports.
- Continuously test and optimize campaigns, creatives, landing pages,



and targeting.
- Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and AI-powered marketing tools.

Required Skills

- 2-5 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM, PPC, Google Ads, and Social Media Marketing.
- Experience with Google Analytics 4 and Google Search Console.
- Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, or similar tools.
- Experience in B2B lead generation will be an added advantage.
- Valuable understanding of conversion optimization and marketing funnels.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred

- Experience in ERP / CRM / SaaS / B2B technology companies.
- Google Ads or Google Analytics certification.
- Experience with LinkedIn Ads and Meta Ads.
- Basic knowledge of CRM and marketing automation tools.
- Understanding of landing pages, A/B testing, and conversion tracking.

Key Performance Indicators (KPIs)

- Quality lead generation
- Website traffic and organic growth
- SEO rankings and visibility
- Cost Per Lead (CPL)
- Conversion rate
- Paid campaign ROI / ROAS
- Social media engagement and growth
- Website and campaign conversions

What We Offer

- Best-in-Industry Salary
- Growth and learning opportunities
- Exposure to ERP / CRM / SaaS products
- Performance-driven work environment
- Opportunity to work on multiple digital marketing channels

Looking for Immediate joiners Regards,

Y. Lakshman Kumar

Contact : (phone hidden)

Email ID : [email protected]

📌 Walk-in || Digital Marketing Specialist (Hyderabad)
🏢 Ahinjay Enterprises
📍 Hyderabad