- To achieve planned growth in revenues and profitability for the Tile Adhesives vertical.
- Develop and implement strategic plans that align with corporate priorities.
- Develop and implement effective sales & marketing strategies.
- Identify opportunities to reach recent market segments and expand market share.
- Develop strategic plans to establish and maintain strong relationships with customers and channel partners.
- Build a Technical support/ sales service team for application support to customers, product seeding and training of applicators.
- Responsible for achievement of targets for top and bottom line for the product vertical including volume targets.
- Define and work collaborative to implement ATL and BTL activities to promote brands across the product segment.