About TresVista

TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into execution. We are a global enterprise that delivers advisory-led solutions with technology and managed services. TresVista works with clients to orchestrate their data and drive outcomes across investment,

analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution and a structured approach to decision-making.

About the Role The Vice President of Brand Strategy and Corporate Communications at TresVista is a strategic leadership role within the Marketing and Corporate Communication department, focused on driving cohesive internal and external communications strategies, building brand equity, and strengthening stakeholder engagement. This role is responsible for defining and executing a comprehensive brand strategy that differentiates TresVista from competitors and highlights the unique value proposition, while leading an integrated communications framework that enhances internal engagement and external visibility. The VP will collaborate closely with senior leadership and cross-functional teams to drive a unified brand voice across all channels, elevate our employer value proposition, and deliver measurable impact on talent acquisition, retention, and overall market positioning.

Key Role Deliverables

- Define and execute a differentiated brand positioning strategy that reinforces TresVista's market leadership and business objectives
- Ensure a unified brand voice through consistent internal and external communications across all channels
- Design and execute strategic internal communication campaigns, including employee engagement initiatives, organizational announcements, and culture-building programs, to align teams, drive adoption of company priorities, and strengthen employee advocacy




- Develop and implement integrated communication plans for stakeholders, clients, and media to build trust and engagement
- Position TresVista as an industry thought leader via strategic content, media partnerships, and high impact initiatives
- Lead and develop a high-performing team, fostering innovation and accountability across digital content, PR, and internal communications
- Establish robust crisis communication protocols to protect and strengthen brand reputation during sensitive or regulatory challengesOperational Responsibilities
- Translate strategic positioning into actionable brand plans, campaigns, and creative assets across digital, social, and traditional channels
- Continuously monitor market trends, competitor strategies, and audience insights to inform brand evolution and maintain relevance
- Design and implement a unified communications strategy encompassing executive communications, internal engagement, digital presence and media relations

- Collaborate cross-functionally with Design, HR, and other leadership teams for integrated campaigns
- Track and report on brand performance metrics, providing insights for continuous improvement

- Partner cross-functionally to align employer branding with talent acquisition and retention objectives, ensuring a compelling and consistent Employee Value Proposition (EVP) across all touchpoints

Prerequisites

Strong strategic thinking with ability to translate vision into actionable plans, coupled with excellent communication and stakeholder management skills





Ability to partner with C-suite executives and influence across a matrixed organization

Demonstrated success in leading integrated marketing and corporate communication strategies at a senior level

Understanding of digital marketing principles (SEO/SEM, social media, content strategy) to guide brand visibility and positioning

Ability to interpret analytics insights and familiarity with marketing automation and CRM platforms for performance optimization

Awareness of AI-driven personalization and generative AI tools for content and campaign optimization, along with emerging technologies for future-proofing brand strategy

Understanding of global data privacy regulations and ethical marketing practice

Experience

8+ years of relevant work experience in brand strategy, corporate communications, and marketing leadership, ideally in financial services or skilled services.

Education

Bachelor's in communications / journalism / marketing, with MBA / master's in marketing or Brand

Strategy.

Compensation The compensation structure will be as per industry standards

Required Skills

- Strategic internal communications and employee engagement
- External communications and media relations
- Crisis communications and reputation management
- Executive/thought leadership communications
- Strategic brand development, positioning, and differentiation strategy
- Integrated marketing and communications planning and execution
- Employer branding and employee value proposition (EVP) development
- Digital marketing strategy (SEO/SEM, social media, content strategy)
- Data analytics interpretation and marketing metrics (KPIs, brand health tracking)
- Familiarity with marketing automation and CRM platforms
- Proficiency with AI-driven personalization and generative AI tools for content optimization
- Understanding of emerging technologies and digital trends

📌 Vice President Brand Strategy and Corporate Communications (Pune)
🏢 TresVista Financial Services
📍 Pune