Job Responsibilities

● The role involves developing and executing trade marketing initiatives, strengthening brand visibility, planning product launches, promotion plans and creating impactful marketing campaigns.

● Responsible for developing and executing strategic marketing plans, identifying new market opportunities, managing customer relationships, and ensuring the company's products meet the needs of the market.

● Conducting thorough market research to identify new opportunities, trends, and competitive landscape.

● Developing and implementing marketing strategies to increase market share and brand visibility.

● Responsibilities include driving distributor, dealer, retailer, and mechanic engagement programs, planning and executing product launches, and developing retail branding and merchandising.

● Working closely with the sales team to support lead generation and conversion efforts to deliver measurable business growth.

Job Requirements

● Executing marketing campaigns across various channels, including digital, print, and events.

● Execute go-to-market strategies for new product launches, leveraging ATL/BTL tactics to drive brand promotion and lead generation.

● Overseeing the creation of marketing materials, including brochures, presentations, and case studies.

● Managing the company's online presence, including website content, social media, and online advertising.

● Monitoring and analyzing marketing campaign performance and adjusting strategies as needed.

● Preparing regular reports on market trends, competitor activities, and marketing performance.

● Providing insights and recommendations to senior management based on data analysis and market insights.





● Strong experience in trade or brand marketing, strong expertise in BTL and retail branding, creative thinking abilities, and a proactive approach

Valuable to have Skills

● High effectiveness in managing cross-functional teams

● Experience in delivering finely tuned product marketing strategies

● Proficiency in using CRM software for data analysis and reporting purposes.

● Bachelor’s degree

● Strong communicationsmyTVS manufactures and distributes high quality and unique auto parts & accessories under the brand myTVS. The brand offers more than 300 innovative products that range from Infotainment systems, Tyre Inflators, Vacuum cleaners, Mobile Accessories, Wiper Blades, Horns etc. The products offered under the brand are a result of extensive India focused consumer research. myTVS has successfully established itself as a trustworthy brand amongst an unorganized auto accessories market.

myTVS has a pan India 110+ distributor network which further resells myTVS products to more than 7000+ retailers of auto accessories, spare parts and tyre stores across India. The company is also a leading e-commerce player for auto accessories & parts in India (www.mytvs.com). myTVS Accessories products are also sold across leading e-commerce marketplaces like Amazon, Flipkart.

The brand has received overwhelming market response due to the wide product portfolio,



quality focus with assured warranty of upto 2 years, innovative product offerings and value for money pricing.

myTVS has been awarded three times as India’s Best Car Accessories Brand by Times Now, ET and MODI Awards, and one of the world’s best research & consulting company, Frost & Sullivan.

Recently, in 2020, the company also launched a new business division of spare parts, and within a quick time, the company has created a Pan India distribution network of more than 60 spare parts distributor and dedicated product range of Horns, Wiper Blades, Coolants, Wiring Harness, etc.

A young, enthusiastic and fun-loving team of close to 100 people at myTVS Accessories is committed to make myTVS Accessories as World’s #1 Auto Parts & Accessories company soon.

Further, the company also has a 100% subsidiary registered in Hongkong and has planned for international foray and will soon start to export myTVS Accessories products to other countries.

OPPORTUNITY myTVS being a category leader in India’s fast growing auto accessories space is uniquely positioned to provide a fantastic career to its team and a feeling of pride to build such an innovative business.

WORK ENVIRONMENT & CULTURE:

The company is led by professional management with extensive e-commerce and related industries' experience. The company follows a performance driven work culture full of freedom and fun. Apart from an exciting and learning work environment, the company reinforces the “enjoy while working” ethos with the help of regular fun-filled activities and outings.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Trade Marketing Executive (ATL/BTL) (Gurugram)
🏢 myTVS
📍 Gurugram