: Territory Sales Manager – Kashmir

Company: TEA SENSE

Location: KASHMIR, preferably Srinagar

Department: Sales & Distribution

Experience: Minimum 4–5 years in FMCG General Trade

Industry Preference: Tea, Beverages, Packaged Foods or other FMCG products

Role Overview The Territory Sales Manager will be responsible for managing and expanding the sales operations of TEA SENSE across Kashmir. The candidate should have a strong understanding of the local FMCG market, established relationships with distributors and retailers, and the ability to lead and motivate the sales team to achieve business targets.

The ideal candidate will combine strong market knowledge, commercial negotiation skills, distributor management capabilities, and a hands-on approach to driving sales growth.

Key Responsibilities

1. Sales Growth & Market Development

- Drive sales growth and achieve monthly, quarterly, and annual sales targets across the assigned territory.
- Develop and implement effective sales strategies to increase market penetration, product availability, and retail reach.
- Identify recent business opportunities, potential markets, and untapped retail outlets across Kashmir.

2. Distributor & Dealer Management

- Develop, appoint, and manage distributors and dealers to expand the TEA SENSE distribution network.
- Build strong, long-term relationships with distributors, wholesalers, dealers, and key retailers.
- Negotiate commercial terms, sales schemes, credit limits, payment schedules, and outstanding collections.
- Regularly review distributor performance and take corrective action wherever required.

3. Sales Team Management





- Lead, guide, and motivate the sales team to achieve assigned sales and distribution targets.
- Conduct regular market visits with the sales team to improve productivity, outlet coverage, and order generation.
- Ensure effective beat planning, route coverage, new outlet addition, and execution of promotional schemes.
- Train and develop the team to improve selling skills, market execution, and customer relationship management.

4. Market Relationships & Execution

- Ensure effective implementation of trade schemes, promotions, visibility initiatives, and in-store merchandising.
- Gather regular market feedback on consumer demand, competitor activity, pricing, and product performance.
- Resolve distributor and retailer issues promptly to maintain business continuity and market confidence.

5. Reporting & Business Control

- Prepare regular sales reports, distribution updates, market development plans, and sales forecasts.
- Track primary and secondary sales, collections, outstanding payments, stock movement, and sales team productivity.
- Ensure disciplined credit management and timely recovery of market outstanding dues.




- Work closely with management to develop territory-level growth plans and achieve business objectives.

Candidate Requirements

- Minimum 4–5 years of experience in FMCG General Trade sales.
- Experience in the tea industry will be strongly preferred. Candidates from beverages, packaged foods, or other established FMCG categories may also apply.
- Must be based in Kashmir, preferably Srinagar, with a strong understanding of the local market.
- Established relationships with distributors, wholesalers, dealers, and retailers across the territory.
- Proven ability to drive sales growth, expand distribution, and manage a field sales team.
- Strong negotiation skills, particularly in distributor appointments, trade schemes, credit terms, and payment collections.
- Good communication, interpersonal, leadership, and problem-solving skills.
- Comfortable with regular market visits, fieldwork, sales reporting, and target-driven responsibilities.
- Proficiency in basic MS Excel and sales reporting will be an advantage.

What We Are Looking For

We are looking for a proactive, commercially aware sales professional who understands how the FMCG trade operates in Kashmir. The candidate should have the credibility to work effectively with established distributors, the ability to build lasting market relationships, and the leadership skills to motivate the sales team and deliver measurable business growth.

Interested candidates: Please share your updated CV along with details of your current location, total FMCG experience, current designation, present and expected CTC, and experience in the Kashmir market.

📌 Territory Sales Manager (Srinagar)
🏢 Tea Sense
📍 Srinagar