Chandigarh University is looking for a dynamic and result-oriented Deputy Manager Admissions & Marketing to drive student recruitment, regional outreach, lead conversion and marketing initiatives for its Lucknow Campus. The role requires a strong understanding of the higher education sector, effective team coordination, student engagement and the ability to execute strategic initiatives to achieve admission and enrolment targets.

Key Responsibilities

1. Admissions & Student Recruitment

- Drive UG and PG admissions by achieving monthly, quarterly and annual enrolment targets.
- Manage the complete admission funnel, from lead generation and counselling to application, follow-up and enrolment.
- Monitor lead quality, conversion ratios, counsellor productivity and admission performance.
- Ensure timely follow-ups with prospective students and parents through calls, meetings and counselling sessions.
- Maintain accurate admission data, lead records and performance reports through CRM systems.

2. Marketing & Lead Generation

- Plan and execute regional marketing initiatives to generate quality admission leads.
- Coordinate with digital marketing teams for online campaigns, lead generation and campaign performance tracking.
- Support local marketing activities, including school and college outreach, education fairs, seminars, career counselling sessions and promotional events.
- Identify new opportunities for student recruitment through partnerships, institutional tie-ups and community engagement.
- Monitor campaign effectiveness and recommend improvements to enhance lead quality and conversion.

3. School Outreach & Relationship Management





- Develop and maintain relationships with schools, coaching institutes, education consultants and other relevant stakeholders.
- Organise career guidance sessions, presentations, workshops and admission awareness programmes.
- Build a robust regional network to expand the university's reach across Lucknow, Unnao and surrounding districts.
- Identify opportunities for institutional collaborations and student engagement initiatives.

4. Team Management & Coordination

- Coordinate with admission counsellors, outreach executives and marketing teams to achieve business objectives.
- Track individual and team performance against assigned targets.
- Guide the team on lead follow-ups, counselling effectiveness and conversion strategies.
- Collaborate with central teams to ensure smooth execution of campaigns and admission processes.

5. Reporting & Performance Management

- Prepare regular reports on leads generated, applications received, admissions converted and target achievement.
- Analyse funnel performance and identify bottlenecks affecting conversion.
- Maintain data accuracy, ensure process compliance and share periodic performance updates with management.
- Implement corrective measures to improve team productivity and admission outcomes.

Required Qualifications & Experience




- Bachelor's degree in any discipline; MBA in Marketing, Sales or Management preferred.
- 5–8 years of relevant experience in admissions, education sales, outreach or marketing, preferably in higher education or EdTech.
- Proven experience in achieving admission or sales targets.
- Strong understanding of lead management, student counselling, outreach activities and conversion strategies.
- Experience in team coordination, stakeholder management and performance reporting.
- Familiarity with CRM tools and digital lead management systems.

Key Competencies
- Admissions strategy and execution
- Student recruitment and lead conversion
- Regional marketing and school outreach
- Team coordination and target management
- Relationship building and stakeholder engagement
- Data analysis and reporting
- Communication, negotiation and problem-solving skills

Key Performance Indicators (KPIs)
- Achievement of assigned admission and enrolment targets.
- Lead-to-application and application-to-admission conversion ratios.
- Quality and volume of leads generated through outreach and marketing activities.
- Number of school visits, outreach events and institutional collaborations.
- Counsellor productivity and follow-up efficiency.
- Accuracy and timeliness of CRM updates and performance reports.

Ideal Candidate: A proactive education-sector professional with strong admissions and marketing acumen, regional networking capabilities and a demonstrated ability to translate lead generation and outreach initiatives into measurable enrolment outcomes.

📌 Team Lead-Admissions & Marketing (Patna)
🏢 Chandigarh University
📍 Patna