JOB TITLE: AREA SALES MANAGER – MOBILES & HOME APPLIANCES

Company: Shayal Aone Digital India Pvt Ltd (A One Digital)

Document Ref: AOD-HR-JD-ASM-01 (Draft)

Reports To: Sales Head (Imran)

Location: Assigned territory across Andhra Pradesh / Karnataka

Work Mode: Field-based; regular travel between assigned stores required.

1. Role Summary The Area Sales Manager (ASM) owns the business performance of multiple A One Digital stores within an assigned territory.

The ASM is accountable for area sales targets, store profitability, stock health, operational compliance, management capability, and customer experience. This is a business ownership role requiring active store visits, practical problem-solving, and measurable results.

All reviews and decisions must follow approved A One Digital SOPs and use APX and the relevant Zoho systems for verified reporting.

2. Core Responsibility Areas (KRAs)

A. Area Sales & Profitability

- Own daily, weekly, and monthly sales performance across Mobiles, Home Appliances, Consumer Electronics, and Accessories.
- Translate approved area targets into store-wise and category-wise execution plans.
- Review sales achievement, target gaps, conversion, accessories attachment, and eligible VAS opportunities.
- Protect margins by enforcing approved pricing, discounts, and offer terms.
- Identify underperforming stores and implement corrective actions with clear owners and deadlines.
- Ensure sales gaps are actively addressed through coaching, product availability, local activities, and follow-up.

B. Store Execution & Market Development

- Conduct structured store visits and review sales-floor readiness, displays, merchandising, and customer handling.
- Identify local market opportunities and competitor activity; recommend suitable actions to the Sales Head.
- Coordinate approved campaigns with Marketing and ensure consistent execution across stores.
- Work with CRM teams on enquiries, missed opportunities, and customer follow-ups.
- Track whether store actions improve enquiries, conversion, sales, and customer experience.

C. Stock & Inventory Control





- Review quick-moving availability, stock ageing, slow movers, and excess inventory using APX.
- Coordinate replenishment and transfer requirements with Purchase and Operations through approved processes.
- Ensure stores follow GRN, stock transfer, physical verification, and serial/IMEI control procedures.
- Escalate discrepancies immediately and track investigation and closure with Stock/Audit.
- Recommend ageing-stock action plans without unauthorised discounts or inventory adjustments.

D. People Leadership & Accountability

- Lead assigned TSMs and Store Managers through the approved reporting structure.
- Review store and employee productivity; coach managers on target planning and floor execution.
- Identify capability gaps and coordinate training, product knowledge, and onboarding.
- Flag staffing shortages early and work with HR to fill approved vacancies.
- Enforce attendance, grooming, discipline, and reporting requirements under approved company policy.
- Develop capable employees for future supervisory and management roles.

E. Cash, Compliance & Audit Readiness

- Review cash reconciliation, deposit compliance, billing controls, and finance-partner documentation.
- Ensure GST-compliant billing and prevent off-system sales.
- Verify that required licences, registers, and store documentation remain updated.
- Ensure inspections and notices are promptly escalated to HO and the designated CA/legal contact, with lawful cooperation and authorised responses.
- Track audit observations to documented closure; escalate material or repeated exceptions.

F. Customer Experience & Reporting

- Monitor complaints, service escalations, customer feedback, and Google reviews.




- Ensure managers own complaint resolution and address recurring issues.
- Submit concise area performance reviews covering results, gaps, risks, actions, and support required.
- Maintain an action tracker with accountable owners and closure evidence.

3. Performance Measures

- Area and store-wise sales target achievement.
- Gross margin and approved discount discipline.
- Accessories and VAS attachment against company targets.
- Store conversion and employee productivity.
- Stock availability, ageing, and discrepancy closure.
- Cash-control compliance and audit-action closure.
- Customer complaint resolution and management-team development.

4. Candidate Requirements

- 5–8 years of relevant retail sales experience, preferably in mobiles, electronics, or home appliances.
- At least 2 years of multi-store, area, or territory management experience.
- Proven ability to manage targets, coach managers, and improve store performance.
- Ability to interpret sales, margin, stock-ageing, and productivity reports.
- Comfortable with ERP/POS systems, Excel, and digital reporting; APX/Zoho experience preferred.
- Strong communication in the assigned territory’s language—Telugu for AP; Kannada capability for Karnataka assignments.
- Willingness to travel regularly and work from the assigned territory.

5. What Makes a Candidate Unsuitable

- No demonstrated ownership of sales targets or team performance.
- Inability to interpret basic sales and inventory reports.
- Verified serious cash, stock, or reporting-integrity violations.
- Dependence on HO for routine execution without proposing solutions.
- Unwillingness to undertake regular store visits.

6. How to Apply

Send your updated CV to (phone hidden).

Mention “ASM Application – Your Name” and include:

- Current location and preferred work territory.
- Total experience and number of stores previously handled.
- Current and expected salary.
- Notice period.
- One measurable achievement in retail sales or store performance.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Store Manager (Madakasira)
🏢 SHAYAL AONE DIGITAL INDIA PRIVATE
📍 Madakasira