Key Result Areas (KRAs)

1. Revenue Growth & Sales Performance:

· Develop and implement state-level strategies to meet or exceed sales and revenue goals.

· Drive consistent growth in new business opportunities and client acquisition.

· Manage sales performance metrics and ensure alignment with organisational objectives.

· Optimise pricing strategies and deal structures to maximise profitability.

· Review and monitor regional performance data to identify growth and improvement areas.

2. Pipeline Development & Market Expansion:

· Identify new business opportunities and emerging markets within the assigned state.

· Build and maintain a strong sales funnel with qualified leads and strategic prospects.

· Develop partnerships and collaborations with key stakeholders for market penetration.

· Implement structured follow-up processes to improve lead-to-conversion efficiency.

· Leverage market insights to guide future expansion and territory planning.

3. Customer Satisfaction & Retention:

· Ensure seamless onboarding and service delivery to all partner schools.

· Maintain consistent communication and support for key clients to build long-term relationships.

· Resolve client escalations promptly and ensure service recovery within defined timelines.

· Gather and analyse feedback from schools to enhance service offerings.

· Drive initiatives aimed at increasing client loyalty and renewal rates year over year.

4. Team Development & Sales Force Effectiveness:

· Recruit, train, and develop a high-performing state sales team.

· Establish clear goals, performance metrics, and accountability frameworks for all team members.

· Conduct regular training sessions to enhance sales and communication skills.

· Foster a results-driven, team-oriented, and motivating team culture.





· Continuously monitor performance and implement corrective actions to enhance productivity.

5. Compliance, Process Adherence & Brand Reputation:

· Ensure adherence to company policies, procedures, and ethical sales practices.

· Monitor financial collections and reporting accuracy across all accounts.

· Conduct internal audits and compliance checks within the assigned region.

· Execute all brand and marketing initiatives in line with company standards.

· Safeguard the organisation’s assets, reputation, and customer trust through responsible leadership.

Key Performance Indicators:

1. Revenue Growth & Sales Performance

· Achievement of monthly, quarterly, and annual revenue targets

· Percentage growth in new business versus the previous quarter

· Number of new schools or institutional partnerships acquired

· Sales conversion rate from qualified leads

· Average deal size and profitability per client

2. Pipeline Development & Market Expansion:

· Number of qualified leads generated per month

· Percentage increase in active prospects in CRM pipeline

· New territories or districts successfully penetrated

· Average lead-to-closure time improvement quarter over quarter

· Ratio of inbound vs. outbound leads contributing to total sales

3. Customer Satisfaction & Retention

· Net Promoter Score (NPS) maintained above 8.0/10 benchmark





· Percentage of school renewals or repeat contracts achieved annually.

· Number of escalations or service issues resolved within SLA

· Retention rate of key school accounts

· Implementation time for customer feedback improvements

4. Team Development & Sales Force Effectiveness

· Percentage of team members achieving >90% of sales targets.

· Number of training or capacity-building sessions conducted per quarter

· Employee retention rate within the regional sales team

· Number of new hires successfully onboarded and made productive within the defined time.

· Improvement in sales productivity metrics (sales per rep per quarter)

5. Compliance, Process Adherence & Brand Reputation:

· Zero non-compliance or audit findings in the assigned region.

· 100% adherence to company processes and collection timelines

· Timely submission of sales forecasts and reports

· Brand promotion and visibility initiatives executed as per company guidelines

· Reduction in overdue collections or outstanding receivables percentage

Qualifications and Experience

· Deep experience in sales- field sales, sales management, and customer handling

· 10 years + experience in EDTECH

· At least 5 years of specific experience in a B2B sales-related role

· Managing large geographically distributed teams

· Experience working in a start-up-style environment.

· A low-resources, action-oriented, self-guided environment will be an advantage.

· MBA Preferred

Locations:

Mumbai

If you are passionate about driving business growth through effective marketing and sales strategies to deliver quality education to students, we invite you to apply for this exciting opportunity to lead the charge in driving progress and success.

📌 State Head (Mumbai)
🏢 EKSAQ India Private
📍 Mumbai