Job Title: Senior Digital Marketing Executive

Department: Digital Marketing

Experience: 2–4 Years

Location: Kanpur, Uttar Pradesh

Employment Type: Full-Time

Job Summary

We are looking for a results-oriented Senior Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The candidate will be responsible for managing paid advertising, SEO coordination, social media marketing, lead generation, campaign performance analysis, and digital brand visibility to drive business growth.

Key Responsibilities

- Plan and execute digital marketing strategies aligned with business objectives.
- Manage paid advertising campaigns on Google Ads, Meta Ads, and other relevant platforms.
- Develop and optimize lead generation campaigns to improve conversions and reduce acquisition costs.
- Monitor campaign performance, budgets, ROI, CPL, CPC, CTR, and conversion rates.
- Coordinate with the SEO team to improve organic traffic and website visibility.
- Plan and execute social media marketing campaigns across relevant platforms.
- Analyze website traffic, campaign data, and audience behavior using Google Analytics 4 and Google Tag Manager.
- Conduct audience research, competitor analysis, and market trend analysis.
- Develop campaign briefs and coordinate with graphic designers, video editors, content writers, and website developers.
- Optimize landing pages, ad creatives, targeting, and campaign strategies to improve performance.




- Prepare regular campaign performance reports and recommend data-driven improvements.
- Stay updated with digital marketing trends, advertising policies, and platform updates.

Required Skills

- Strong understanding of digital marketing strategy and campaign management.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of lead generation, conversion optimization, and performance marketing.
- Understanding of SEO, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Robust analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns, budgets, and deadlines independently.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of relevant digital marketing experience.
- Practical experience in managing and optimizing digital campaigns with measurable results.

Key Performance Indicators (KPIs)

- Quality leads and conversions generated.
- Cost per lead (CPL) and customer acquisition cost (CAC).
- Return on ad spend (ROAS) and campaign ROI.
- Campaign CTR, CPC, and conversion rate.
- Website traffic and landing-page performance.
- Achievement of campaign targets within approved budgets.
- Timely reporting and campaign optimization.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (Kanpur)
🏢 Astrotel
📍 Kanpur