KRIS GETHIN GYMS is a luxury fitness and wellness brand focused on delivering high-quality fitness experiences and building a strong community around health, performance and transformation.

As we continue to grow our digital presence, we are looking for a Social Media Strategist who can take ownership of our social media platforms, develop effective content strategies and be accountable for measurable growth across channels.

This is an opportunity for someone who understands that social media is more than just posting content - it is about strategy, audience growth, engagement, brand building and performance.

Job Role and Responsibilities

● Develop and execute comprehensive social media strategies across platforms such as Instagram, Facebook, YouTube and LinkedIn.

● Take ownership of overall social media performance and work towards consistent growth in reach, engagement, followers and content performance.

● Plan and manage monthly/weekly content calendars aligned with brand objectives and campaigns.

● Analyse social media insights and performance data to identify what is working and where improvements are required.

● Develop strategies to increase organic reach, engagement, audience retention and brand visibility.

● Work closely with graphic designers, video editors, content creators and marketing teams to ensure timely execution of content.

● Stay updated with current social media trends, formats, algorithms, content styles and emerging opportunities.

● Identify and test new content formats, hooks, trends and creative approaches to improve performance.

● Use AI tools to improve content research, ideation, planning, analysis and overall productivity.

● Monitor competitors and relevant fitness, wellness and lifestyle brands to identify opportunities and trends.





● Support the planning and execution of social media campaigns and promotional activities.

● Coordinate with the performance marketing team where required to align organic and paid social strategies.

● Prepare regular social media performance reports with clear insights, learnings and recommendations.

● Be accountable for achieving agreed social media growth and performance objectives.

Eligibility and Qualifications

● Minimum 2 years of hands-on experience in Social Media Management / Social Media Strategy.

● Proven experience managing and growing social media accounts for a brand or organisation.

● Strong understanding of Instagram, Facebook, YouTube and LinkedIn.

● Good understanding of social media analytics, insights, algorithms and performance metrics.

● Solid knowledge of content strategy, audience growth and engagement techniques.

● Hands-on experience with AI tools for content research, ideation, strategy, analytics or workflow optimisation.

● Strong communication, organisation and project-management skills.

● Ability to work independently and take ownership of social media performance.

● Strong understanding of current digital and social media trends.

● Performance marketing experience will be an added advantage.

● Experience in the fitness, wellness, healthcare, lifestyle or premium consumer brands will be a plus.

How to Apply

Interested candidates can apply directly through LinkedIn or complete the application form provided below --- https://forms.gle/fm4KNsD1FQ9xZsxa6

Alternatively, you can email your CV/Resume, relevant experience and portfolio/work samples to [email protected]

Please mention “Social Media Strategist - Application” as the subject of your email.

Candidates shortlisted for the next stage will be contacted by our team.

📌 SOCIAL MEDIA STRATEGIST - KRIS GETHIN GYMS (India)
🏢 Kris Gethin Gyms
📍 India