Key Responsibilities

- Develop and execute a monthly social media content strategy and calendar.
- Manage Instagram, Facebook, LinkedIn and other relevant platforms.
- Create engaging Reels, posts, carousels, stories and educational content.
- Convert healthcare topics into straightforward, engaging and patient-friendly content.
- Coordinate with physiotherapists, doctors and management to generate authentic clinical content.

- Build content around

- Home Physiotherapy
- Neuro & Orthopaedic Rehabilitation

- Spine Rehabilitation

- Elderly Care
- Nursing & Attendants
- Speech & Occupational Therapy

- Womens Health
- Patient success stories and testimonials
- Healthcare awareness and self-care
- Shoot and coordinate short-form video content, interviews, patient education videos and team videos.
- Write captions, hooks, CTAs and relevant hashtags.




- Maintain consistent brand tone, visual identity and messaging.
- Monitor trends and identify relevant Reels/audio/content formats that can be adapted to healthcare.
- Track social media performance and prepare monthly reports covering reach, engagement, followers, leads and conversions.
- Work towards generating quality enquiries/leads through social media.
- Coordinate with graphic designers/video editors, if required.
- Manage comments, DMs and basic social media queries professionally and ensure timely responses.
- Support social media campaigns around health days, festivals, awareness campaigns and company events.

📌 Social Media Marketing Specialist (Delhi)
🏢 Youstrong
📍 Delhi