SOCIAL MEDIA & PERFORMANCE MARKETING MANAGER

Company: Just and True Immigration Law & Services

Location: Mohali

Employment Type: Full-Time

Experience: 2–5 Years

About the Role

We are looking for a smart, creative and performance-driven Social Media & Digital Marketing Manager who can take ownership of our online presence and, more importantly, generate quality leads through Meta Ads and Google Ads.

This is not a basic social media posting role. We need someone who understands digital marketing, paid advertising, lead generation, campaign analytics, audience targeting and conversion optimization.

Key Responsibilities

Social Media Management

- Manage and grow the firm's Facebook, Instagram, LinkedIn and other relevant social media platforms.
- Develop monthly content calendars and campaign strategies.
- Plan and coordinate Reels, videos, creatives, educational content, client-focused content and promotional campaigns.
- Monitor engagement, reach, followers and overall social media performance.
- Identify trending content formats and convert them into relevant immigration-focused campaigns.

Meta Ads — MUST HAVE

- Plan, launch and manage campaigns through Facebook & Instagram Ads Manager.
- Create campaigns for lead generation, WhatsApp enquiries, website conversions and remarketing.
- Develop and test different audiences, creatives, copy and offers.
- Manage retargeting and lookalike/custom audiences.
- Track CPL, CTR, CPC, conversion rate and lead quality.
- Continuously optimize campaigns to reduce cost per qualified lead and improve ROI.
- Manage multiple campaigns for different countries/services such as Study Visa, PR, Tourist Visa and other immigration services.

Google Ads — MUST HAVE

- Plan, create and manage Google Search Ads and relevant Google campaigns.
- Conduct keyword research and identify high-intent search terms.
- Build and optimize campaigns, ad groups, keywords, negative keywords and landing-page strategies.
- Monitor CPC, CTR, conversion rate, CPL and campaign ROI.
- Identify wasted ad spend and continuously improve campaign performance.
- Implement remarketing and conversion tracking wherever applicable.

Lead Generation & Conversion
- Develop campaigns specifically designed to generate high-quality immigration enquiries.




- Work closely with the Sales/Visa Counselling team to understand lead quality and conversion.
- Analyse which campaigns, countries, services and audiences generate actual enrollments.
- Maintain a clear distinction between leads generated and quality leads converted.
- Recommend changes in offers, creatives, landing pages and campaigns based on sales feedback.
- Coordinate with the CRM/team to ensure proper lead tracking and attribution.

Analytics & Reporting
- Prepare weekly and monthly digital marketing performance reports.
- Track:
- Leads Generated
- Qualified Leads
- Cost Per Lead
- Cost Per Qualified Lead
- CTR
- CPC
- Conversion Rate
- Ad Spend
- Revenue/ROAS where tracking is available
- Present clear insights and action plans rather than simply providing numbers.

Content & Creative Coordination
- Work with graphic designers, video editors and content creators to produce high-performing creatives.
- Write or guide ad copies, headlines, hooks and CTAs.
- Understand what makes an immigration advertisement generate enquiries.
- Develop content around student visas, PR pathways, country updates, immigration law, success stories, FAQs and educational information.
- Maintain a professional and legally appropriate brand image.

Required Skills
- Strong practical knowledge of Meta Ads Manager.
- Strong practical knowledge of Google Ads.
- Proven understanding of lead-generation campaigns.
- Good knowledge of Facebook, Instagram and LinkedIn.
- Understanding of Google Analytics/GA4 and conversion tracking is preferred.
- Knowledge of Meta Pixel/Conversions API and Google Tag Manager is an advantage.
- Strong understanding of audience targeting, retargeting and campaign optimization.
- Good copywriting and communication skills.
- Basic understanding of Canva/creative tools is preferred.
- Strong analytical and problem-solving ability.
- Ability to work with deadlines and marketing targets.





Who We Are Looking For We want someone who is:

Creative + Analytical + Target-Oriented + Fast Learner + Accountable

You should be comfortable with numbers, budgets and performance targets—not just likes and followers.

The ideal candidate should be able to look at an advertising campaign and answer:

“How much did we spend, how many quality leads did we get, what did we earn, and what should we change next?”

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field preferred.
- 2–5 years of relevant digital marketing experience preferred.
- Candidates with strong practical experience and demonstrable results may also be considered irrespective of formal qualification.

Experience We Prefer Candidates with experience in any of the following industries will have an advantage:
- Immigration / Visa
- Education / Study Abroad
- Legal Services
- Real Estate
- Financial Services
- High-ticket lead generation
- Education consultancy

Performance Expectations The selected candidate will be expected to take ownership of: Social Media Growth → Paid Advertising → Lead Generation → Lead Quality → Conversion → ROI

Your performance will be evaluated on business results, not simply the number of posts published.

What We Offer

- Competitive salary based on experience and capability.
- Performance-based incentives.
- Opportunity to work with a growing immigration law firm.
- Freedom to experiment with new marketing strategies.
- Professional and growth-oriented working environment.
- Opportunity to build and lead the firm's digital marketing function.

How to Apply

Candidates should send

- Updated CV
- Portfolio / previous campaign work
- Details of Meta & Google Ads campaigns handled
- Approximate monthly ad budgets managed
- Examples of results achieved — CPL, leads, conversions or ROAS
- Current and expected salary

Significant: Candidates applying for this role should have hands-on experience with Meta Ads and Google Ads. This is a performance marketing role, not a basic social media posting position. Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits

- Cell phone reimbursement
- Internet reimbursement

Work Location: In person

📌 SOCIAL MEDIA & PERFORMANCE MARKETING MANAGER (Chandigarh)
🏢 Just and True Immigration Law u0026 Services
📍 Chandigarh