We are looking for a Social Media Lead Generation Executive to find potential business clients across social media platforms and online communities, initiate relevant conversations, and generate qualified leads for our sales team.

Your role will involve identifying businesses actively looking for digital marketing, Google Ads, website development, social media marketing, and related B2B services. You will research prospects, identify buying signals, engage decision-makers, and use personalized outreach to turn genuine business requirements into sales opportunities.

This role is ideal for candidates with experience in social media lead generation, social selling, LinkedIn outreach, community-based lead generation, or online prospecting.

Key Responsibilities

- Social Media Prospecting: Identify potential clients, business owners, Founders, and decision-makers through LinkedIn, Instagram, Facebook, X, and other relevant platforms.
- Personalized Direct Outreach: Initiate professional, personalized conversations through direct messages and other appropriate communication channels.
- Requirement Hunting: Find posts, discussions, and inquiries from businesses actively looking for digital marketing, Google Ads, website development, social media marketing, or related services.
- Buying Signal Identification: Identify service requests, business complaints, recommendations, agency searches, and other signs of potential buying intent.
- Community-Based Lead Generation: Research relevant Facebook Groups, LinkedIn Groups, X discussions, Quora, and other online communities to identify potential business opportunities.
- Timely Prospect Engagement: Respond promptly to genuine service inquiries with relevant, helpful, and qualified communication.
- Comments & Conversations: Engage with potential prospects through relevant comments, replies, and direct messages to initiate meaningful business discussions.
- Prospect Research: Research companies, their services, business needs,



and online activity before outreach to improve message relevance.
- Lead Qualification: Assess interested prospects based on their requirements, service needs, business fit, and level of interest.
- Sales Team Handover: Pass relevant, interested prospects and qualified opportunities to the sales or Business Development team.
- Follow-Up & Record Keeping: Maintain accurate records of conversations, follow-ups, lead status, and next actions in CRM systems or Google Sheets.
- Performance Tracking: Monitor which platforms, communities, prospecting methods, and outreach approaches generate the most relevant leads.

Experience A minimum of 1 year of relevant experience is preferred in one or more of the following areas:

- Social media lead generation
- Social selling or digital prospecting
- LinkedIn lead generation and outreach
- Community-based lead generation
- Direct-message outreach
- Online prospect research and lead qualification

Candidates with practical experience finding service inquiries and generating business leads through social platforms are especially encouraged to apply. Who Can Apply?

You may be a good fit for this role if you:

- Have hands-on experience generating leads through social media platforms or online communities.
- Understand how to use LinkedIn, Instagram, Facebook, X, and relevant groups or discussion forums for prospecting.
- Can identify genuine service requirements, buying signals, and potential business opportunities.
- Are comfortable initiating professional conversations with business owners, Founders, Directors, Marketing Heads,



and other decision-makers.
- Can write personalized outreach messages instead of relying solely on generic bulk messaging.
- Have strong research, communication, follow-up, and organizational skills.
- Can track conversations, qualify interested prospects, and maintain accurate lead records.
- Have experience in a digital marketing agency, IT company, web development company, or B2B services company. Relevant industry experience is preferred, not mandatory.

Skills & Keywords Social Media Lead Generation | Social Media Outreach | Social Selling | LinkedIn Lead Generation | LinkedIn Outreach | Instagram Outreach | Facebook Outreach | X Outreach | Community-Based Lead Generation | Online Prospecting | Requirement Hunting | Buying Signal Identification | Prospect Research | Direct Message Outreach | Lead Qualification | B2B Lead Generation | Decision-Maker Research | Community Engagement | Sales Follow-Up | CRM Management | Google Sheets

Role Objective

Your primary goal is to identify businesses with genuine service requirements, initiate relevant conversations, and generate qualified business opportunities through social media platforms and online communities.

We value relevant prospect research, personalized communication, and genuine buying intent over indiscriminate messaging volume.

If you enjoy online research, social selling, connecting with business decision-makers, and finding potential clients where they are already discussing their needs, we encourage you to apply.

Apply now to help identify new business opportunities through social media and online communities.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Outreach & Lead Generation Executive (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar