Social Media Coordinator

Key Responsibilities1.

Content

Creation and Duration: Develops and executes a content strategy that aligns with the company's marketing goals and target audience. Creates original, engaging, and visually appealing content across various social media platforms. Curates relevant and shareable content from reputable sources to supplement company-generated material.2.

Community

Management: Monitors and responds to comments, questions, and messages from followers across social media channels. Builds relationships with followers and fosters a positive online community. Uses social listening tools to track brand mentions and industry trends.3.

Social Media

Analytics and Reporting: Tracks key performance indicators (KPIs) such as engagement, reach, and conversions. Analyzes data to identify areas for improvement and optimize content strategy. Prepares and presents regular reports on social media performance to stakeholders.4.

Brand

Monitoring and Reputation Management: Monitors social media for mentions of the company and its products or services. Responds promptly to negative or inaccurate information to protect the company's reputation. Works with other departments to ensure consistency in brand messaging across all channels.5.

Influencer

Marketing: Identifies and collaborates with influencers who align with the company's brand values. Manages influencer campaigns to reach a wider audience and generate brand awareness.6.

Social Media

Advertising: Develops and executes targeted social media advertising campaigns.



Optimizes campaigns to maximize reach and return on investment (ROI).Overall Process

1. Coordinate with Teammates

· Photographer: Plan photo shoots and ensure timely delivery of high-quality images for social media.

· Editor: Ensure all content (images, videos, posts) is reviewed and polished before going live.

· Content Writer: Collaborate on developing engaging and brand-appropriate copy for posts, captions, and stories.

· Graphics Designer: Work together on designing visually appealing social media graphics that align with the brand’s aesthetic.

2. Prepare a Schedule

· Develop a content calendar for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

· Set deadlines for content submissions from team members.

· Schedule regular team meetings to review progress, discuss current ideas, and resolve any issues.

· Account for key dates, holidays, or events relevant to the brand and plan content around them.

3. Give Timelines for All Mediums

· Set weekly or monthly timelines for the team to follow for each type of content:

o Photo/Video content: Establish timelines for shooting, editing, and final approval.

o Written content: Plan timelines for drafting, revisions, and approvals.

o Graphics/Design: Set deadlines for initial drafts, revisions, and final versions.

o Post scheduling: Define specific times and dates for publishing content across different platforms to ensure consistent engagement.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager (Chennai)
🏢 SUNDARI SILKS INDIA
📍 Chennai