Social Media Manager

Company: OneStop Brands Pvt. Ltd.

Location: Ghatkopar East, Mumbai

Employment Type: Full-Time

Work Mode: Work From Office

Working Days: 6 Days a Week

About OneStop Brands Pvt. Ltd.

OneStop Brands Pvt. Ltd. is a rapidly growing retail and e-commerce company focused on building innovative consumer brands across multiple digital platforms and marketplaces. We believe in creative storytelling, digital innovation, and impactful brand communication to build strong brand identities and meaningful customer engagement.

About the Role

We are looking for a creative, trend-savvy, proactive, and highly experimental Social Media Manager who can take complete ownership of our social media presence across Instagram, YouTube, Facebook, and Pinterest.

The ideal candidate should have a strong understanding of social media culture, viral content, emerging trends, audience behaviour, and platform-specific strategies.

We want someone who doesn't just follow trends but knows how to identify them early, adapt them creatively, and develop original content ideas that make our brands stand out.

If you are passionate about digital culture, creative storytelling, content innovation, and building engaging social media communities, we would love to hear from you!

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute effective social media strategies across Instagram, YouTube, Facebook, and Pinterest.
- Manage the end-to-end social media content calendar, ensuring consistency, relevance, and quality.
- Build a distinctive and recognisable brand identity across all social platforms.
- Understand platform-specific algorithms, audience behaviour, content formats, and engagement strategies.
- Align social media activities with brand objectives, marketing campaigns, and business goals.

2. Trend Research & Viral Content

- Stay updated with the latest trends, viral Reels, memes, trending audio, hashtags, challenges, and emerging content formats.
- Identify trends early and evaluate their relevance to the brand and target audience.
- Convert trending topics and cultural moments into engaging, brand-relevant content ideas.
- Research competitors, creators, industry leaders, and emerging social media formats to discover new opportunities.
- Develop original ideas that help the brand stand out rather than simply replicate existing trends.
- Experiment with creative concepts, storytelling styles, and unconventional content approaches.

3. Content Planning & Creative Ideation

- Conceptualise engaging content for Instagram Reels, Stories, carousels, static posts, YouTube Shorts, videos, and Pinterest.




- Develop creative briefs, content references, hooks, captions, and storytelling concepts.
- Plan content around product launches, seasonal campaigns, festivals, promotional activities, and brand activations.
- Create platform-specific content strategies to maximise reach, engagement, shares, saves, and audience retention.
- Collaborate with graphic designers, video editors, content creators, and marketing teams to bring ideas to life.
- Maintain a balance between trending content, original storytelling, brand-building, and promotional communication.

4. Content Execution & Team Coordination

- Coordinate with internal creative teams, influencers, photographers, videographers, and external partners whenever required.
- Ensure content is delivered on time and meets brand guidelines and quality standards.
- Review creative assets, captions, thumbnails, and content formats before publishing.
- Manage multiple campaigns and content priorities simultaneously while meeting tight deadlines.
- Take ownership of execution, from initial ideation and planning to publishing and performance review.

5. Social Media Analytics & Growth

- Track key performance metrics, including reach, impressions, engagement, views, watch time, followers, shares, saves, and audience growth.
- Analyse content performance to identify successful formats, topics, hooks, and creative approaches.
- Use platform insights and audience behaviour to refine content strategies.
- Conduct competitor analysis and identify opportunities to improve brand visibility and engagement.
- Continuously test new content formats and strategies to improve organic growth and content effectiveness.
- Prepare regular performance reports with actionable recommendations.

Required Skills & Qualifications
- Strong understanding of Instagram, YouTube, Facebook, and Pinterest.
- Excellent awareness of social media trends, viral content, memes, digital culture, and emerging formats.
- Strong creative thinking, content ideation, and storytelling abilities.
- Good understanding of Reels, YouTube Shorts, Stories, carousels, and short-form video content.
- Ability to identify relevant trends and adapt them creatively to suit brand objectives.
- Understanding of social media algorithms,



audience engagement, and content distribution.
- Familiarity with social media analytics, insights, and performance tracking.
- Strong research, competitor analysis, and content planning skills.
- Excellent communication, coordination, and organisational abilities.
- Ability to manage multiple projects and work effectively under pressure.
- A proactive, experimental, and ownership-driven approach to work.

Who We're Looking For We are looking for someone who is:
- Creative: Constantly generating fresh, engaging, and original content ideas.
- Trend-Savvy: Quick to identify emerging trends, viral formats, and online conversations.
- Proactive: Takes initiative instead of waiting for instructions.
- Experimental: Willing to test new ideas, formats, and creative approaches.
- Platform-Smart: Understands that different platforms require different content strategies.
- Data-Driven: Uses performance insights to improve content and audience engagement.
- Deadline-Oriented: Can manage multiple priorities without compromising quality.
- Content-Focused: Understands what captures attention, encourages sharing, and builds audience interest.
- Cooperative: Works effectively with creative, marketing, and content teams.

Key Skills Social Media Management | Content Strategy | Instagram | YouTube | Facebook | Pinterest | Trend Spotting | Viral Content | Creative Ideation | Reels | YouTube Shorts | Content Calendar Management | Social Media Analytics | Competitor Research | Community Engagement | Brand Building | Digital Marketing

Why Join OneStop Brands Pvt. Ltd.?

- Work across multiple consumer brands and digital platforms.
- Take ownership of creative social media campaigns and content strategies.
- Experiment with emerging trends, formats, and innovative content ideas.
- Collaborate with a dynamic and creative team.
- Gain exposure to brand building, e-commerce, and digital marketing.
- Grow professionally in a fast-paced, innovation-driven environment.

How to Apply If you are passionate about social media, digital culture, content creation, and building engaging brands, we would love to hear from you!

Please share your updated CV along with examples of social media accounts, campaigns, or content you have managed.

Company: OneStop Brands Pvt. Ltd.

Location: Ghatkopar East, Mumbai

Work Mode: Work From Office

Working Days: 6 Days a Week (i.e : Monday - Saturday)

We are looking for someone who doesn't just post content but understands how to make people stop scrolling.

Pay: Up to ₹60,000.00 per month

Work Location: In person

📌 Social Media Manager (Ghatkopar)
🏢 One Stop Retail
📍 Ghatkopar