Job Overview

We’re looking for a proactive and research-driven Social Media Lead Generation Executive to identify business owners who need digital marketing services and turn relevant opportunities into qualified sales leads.

You’ll use LinkedIn, Instagram, Facebook groups, Reddit, X (Twitter), and online business communities to find potential clients, start meaningful conversations, identify businesses actively looking for marketing support, and generate opportunities for our sales team.

This role is ideal for someone who enjoys online research, social media networking, prospecting, and business communication. We value qualified leads and genuine conversations over the number of messages sent.

Key Responsibilities1. Social Media Prospecting & Outreach

- Identify business owners and decision-makers who may benefit from our digital marketing services.
- Send personalized outreach messages through LinkedIn, Instagram, and Facebook.
- Engage with prospects’ posts before reaching out to build familiarity and establish genuine connections.
- Identify opportunities to share personalized mini-audits of prospects’ social media profiles, advertising campaigns, or online presence.
- Start relevant conversations that lead to business enquiries and sales opportunities.

1. Online Lead Research & Requirement Hunting

- Monitor LinkedIn, Facebook groups, X, Reddit, and other online communities for businesses actively seeking digital marketing services.
- Find posts such as “looking for a digital marketing agency,” “need help with Facebook ads,” or “looking for an SEO expert.”
- Set up keyword searches, saved searches, and relevant alerts to discover new requirements quickly.
- Identify companies hiring for marketing positions and assess whether agency services could meet their needs.
- Find business owners expressing dissatisfaction with their current marketing agency or campaign results.
- Track current business launches, store openings, funding announcements,



and rebranding activities to identify potential marketing opportunities.

1. Community Engagement & Inbound Lead Generation

- Participate in relevant Facebook groups, LinkedIn communities, Reddit discussions, and Quora conversations.
- Answer marketing-related questions with useful, non-promotional advice that builds trust and credibility.
- Build relationships within local business-owner networks and industry-specific communities.
- Create and publish short LinkedIn posts featuring marketing tips, case studies, campaign insights, and results to attract inbound enquiries.

1. Referral Partnerships & Lead Management

- Identify and develop referral relationships with web developers, graphic designers, consultants, and other complementary service providers.
- Maintain accurate records of prospects, conversations, follow-ups, and lead status in a CRM or Google Sheets.
- Follow up with prospects at appropriate intervals and nurture promising conversations.
- Qualify leads based on their business needs, service requirements, and potential fit before passing them to the sales team.
- Prepare weekly reports on qualified leads, conversion opportunities, platform performance, and the most effective lead generation methods.

Tools & Platforms
- Social Media: LinkedIn, LinkedIn Sales Navigator, Instagram, Facebook
- Online Communities: Facebook Groups, Reddit, Quora, X (Twitter)
- Research & Monitoring: Keyword alerts, saved searches, social listening tools
- Lead Management: CRM software, Google Sheets
- Content & Productivity: Canva, AI writing tools

Skills & Qualifications
- Good written communication and conversational skills.
- Ability to research businesses,



identify decision-makers, and understand potential client needs.
- Familiarity with social media platforms and online business communities.
- Understanding of lead generation, prospecting, outreach, or business development.
- Ability to write personalized messages rather than relying on generic templates.
- Strong attention to detail and consistent follow-up habits.
- Comfortable using spreadsheets, CRM tools, and online research tools.
- Self-motivated, organized, and focused on generating measurable results.

Experience in social media lead generation, LinkedIn prospecting, digital marketing sales, appointment setting, online research, or B2B business development is an advantage.

What Success Looks Like

- Qualified leads that match our target customer profile.
- Meaningful conversations with business owners and decision-makers.
- Timely identification of businesses actively seeking marketing services.
- Consistent follow-ups and accurate lead tracking.
- Measurable improvement in lead quality and results across platforms.

We prioritize lead quality, relevance, and genuine business opportunities — not vanity metrics or the number of messages sent. Who Should Apply?

This position is suitable for candidates interested in social media lead generation, B2B prospecting, digital marketing, online research, and business development.

If you know how to find the right businesses, recognize buying signals, communicate naturally, and turn online interactions into genuine sales opportunities, we encourage you to apply.

Apply now to help us connect with businesses that need our services and build a strong pipeline of qualified leads.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Anand Vihar)
🏢 Digital Marketing Minister
📍 Anand Vihar