12 Oct
|
futureMBBS
|
Gurugram
12 Oct
futureMBBS
Gurugram
Company: futuredoctor Group
Location: Gurugram, Haryana
Employment Type: Full-time
Work Model: On-site futuredoctor Group is an international education and services group focused primarily on medical students and future healthcare professionals.Through multiple brands and business units, we operate across several countries and support students throughout different stages of their education and careers.We are looking for a Social Media & Influencer Marketing Executive to strengthen our digital presence, create engaging content, and build a solid network of creators and influencers in the Indian market.
This is a hands-on role for someone who understands social media, enjoys creating content, is comfortable in front of the camera, and can independently manage influencer and creator collaborations.You will be responsible for creating and managing social media content across platforms such as Instagram and YouTube, while also identifying, engaging, and managing relevant creators and influencers to support our marketing objectives.The ideal candidate is creative, commercially aware, highly organized, and has excellent communication skills.
Key Responsibilities
Social Media & Content Creation
- Develop and execute engaging social media content for Instagram, YouTube, and other relevant platforms.
- Create short-form video content including Instagram Reels and YouTube Shorts.
- Ideate content topics, hooks, scripts, captions, and creative concepts.
- Participate in and confidently present on-camera content.
- Research trends, formats, sounds, topics, and audience behaviour to identify new content opportunities.
- Support the creation of long-form YouTube content, including topic research, scripting, filming, editing, thumbnails, titles, and descriptions.
- Create Instagram Stories, carousels, static posts, and other relevant content formats.
- Ensure all content is aligned with the Company's brand identity, messaging, and marketing objectives.
- Maintain a consistent and professional tone across all social media platforms.
Influencer & Creator Marketing
- Identify and build relationships with medical, education, student, healthcare, career, and study-abroad content creators in the Indian market.
- Research and maintain a strong pipeline and database of relevant creators and influencers.
- Conduct creator outreach and manage ongoing communication.
- Negotiate creator deliverables, timelines, commercials, and campaign requirements within approved budgets.
- Coordinate creator contracts, briefs, deliverables, approvals, and publishing schedules.
- Prepare clear and effective creative briefs that allow creators to maintain their authentic voice while communicating the Company's key messaging.
- Manage end-to-end creator campaigns from initial outreach through execution and performance tracking.
- Build and maintain a roster of high-performing creators for recurring and long-term collaborations.
- Identify new creator opportunities based on audience relevance, engagement, content quality, and campaign performance.
- Monitor creator content to ensure agreed deliverables and brand requirements are met.
- Track campaign performance against agreed KPIs and provide insights and recommendations.
- Maintain proper documentation of creator rates, deliverables, campaign expenditure, and performance.
Community Management
- Respond to comments, DMs, and relevant audience queries.
- Engage with followers and prospective students.
- Maintain a professional, responsive, and positive brand presence.
- Identify common audience questions and feedback that can be converted into future content opportunities.
Analytics & Reporting
- Monitor social media performance and audience growth.
- Track key metrics including reach, views, engagement, follower growth, watch time, and other relevant KPIs.
- Analyze creator/influencer campaign performance.
- Prepare regular performance updates and identify areas for improvement.
- Use data and insights to continuously improve the content and influencer marketing strategy.
Content Calendar Management
- Maintain and manage the social media content calendar.
- Plan and coordinate content publishing schedules.
- Coordinate creator campaigns with the broader marketing calendar.
- Ensure content and campaign deliverables are completed within agreed timelines.
Requirements
- 1–3 years of relevant experience in social media management, content creation, influencer marketing, digital marketing, or a related field.
- Strong understanding of Instagram, YouTube, Reels, Shorts, Stories, and other social media platforms.
- Excellent written and spoken English.
- Strong communication and interpersonal skills.
- Comfortable and confident appearing on camera.
- Ability to communicate naturally and professionally while creating video content.
- Demonstrated experience creating social media content.
- Understanding of current social media trends and content formats.
- Strong organizational and time-management skills.
- Ability to manage multiple campaigns, creators, and deadlines simultaneously.
- Strong negotiation and relationship-management skills.
- Ability to work independently and take ownership of projects.
- Creative mindset with a strong understanding of audience engagement.
- Basic understanding of social media analytics and campaign performance.
Preferred Skills
- Experience working with medical, education, healthcare, study-abroad, or student-focused brands.
- Existing relationships with Indian content creators or influencers.
- Experience negotiating influencer commercials and managing creator campaigns.
- Experience with Instagram and YouTube growth.
- Experience with video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar platforms.
- Familiarity with social media management and analytics tools.
- Experience working with paid creator campaigns and performance-based marketing.
We are looking for someone who is:
- Creative and trend-aware
- Confident on camera
- Strong in English communication
- Commercially minded
- Highly organized
- Proactive and self-driven
- Comfortable communicating with creators and negotiating collaborations
- Able to turn ideas into actual content
- Comfortable taking ownership rather than waiting for instructions
Why Join Us?
- Work with an international education- and healthcare-focused group.
- Take ownership of social media and creator marketing initiatives.
- Build and manage relationships with creators across India's medical and education ecosystem.
- Opportunity to work directly with management and contribute to the Company's growing digital strategy.
- Opportunity for professional growth within a growing international organization
📌 Social Media & Influencer Marketing Executive (Gurugram)
🏢 futureMBBS
📍 Gurugram