Urgent opening Social Media Executive - Thane wagle estate

We are looking for a creative, data-driven, and trend-obsessed Social Media Specialist / Manager to lead our social media strategy across all digital channels. In this role, you will be responsible for developing engaging visual and written content, growing our organic audience, managing active online communities, and analyzing campaign performance to elevate our brand presence.

Key Responsibilities1. Strategy & Planning

- Develop, implement, and manage our end-to-end social media strategy aligned with overall marketing goals.
- Maintain a structured social media content calendar across platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, YouTube, Facebook).
- Conduct continuous competitor research and keep track of trending topics, audio, and platform updates.

1. Content Creation & Curation

- Plan, write, design, and produce engaging short-form video (Reels, TikToks, Shorts) and static/carousel posts.
- Collaborate with internal graphic designers, copywriters, and video editors (or independently create assets using tools like Canva, CapCut, Adobe Creative Suite).
- Write punchy, on-brand captions with clear calls to action (CTAs) and relevant hashtags/keywords for SEO.

1. Community Management & Engagement

- Actively engage with our online community by responding to comments, direct messages, and brand mentions in a timely, authentic voice.
- Proactively participate in relevant conversations across industry channels to expand brand reach.
- Coordinate with Customer Support to route technical or product-related inquiries appropriately.

1. Analytics & Reporting

- Track and report on core Key Performance Indicators (KPIs) such as reach, engagement rate, follower growth, click-through rates (CTR),



and conversions.
- Present monthly performance reports with actionable insights to optimize future strategies.
- Run A/B tests on post timing, media formats, and messaging to continuously improve ROI.

1. Influencer & Creator Partnerships (Optional)

- Identify, reach out to, and collaborate with micro-influencers and content creators for UGC (User-Generated Content) and brand partnerships.
- Manage influencer outreach, product seeding, and performance tracking.

Qualifications & Requirements

- Experience: 2–4+ years of professional experience managing organic social media channels for a brand, agency, or corporate workplace.
- Portfolio: Proven track record of growing social channels and executing creative campaigns (portfolio required).
- Technical Skills:
- Proficiency with social scheduling & analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Later).
- Hands-on experience with mobile video editing apps (CapCut, InShot) or professional editing tools (Adobe Premiere, Photoshop).
- Communication: Exceptional written communication skills with robust attention to tone, grammar, and brand consistency.
- Platform Expertise: Deep understanding of algorithm nuances across Instagram, TikTok, LinkedIn, YouTube, and X.
- Mindset: Highly organized, proactive, comfortable appearing on camera (if required for TikTok/Reels), and capable of managing multiple projects under tight deadlines.

Preferred Qualifications (Nice-to-Haves)

- Experience with paid social media ad campaigns (Meta Ads Manager, TikTok Ads).
- Knowledge of basic SEO principles for social media search optimization.
- Background in [B2B / B2C / E-commerce / Tech / Retail - select your industry].

call HR Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Executive - Thane
🏢 Nelson Infotech
📍 Thane