Job Title: Social Media Executive

Experience: 1–3 Years

Role Overview

We are looking for a Social Media Executive who thinks beyond posting and focuses on purpose-driven content. This role is about deciding what to post, when to post, where to post, and why it should be posted, based on audience behavior, platform dynamics, and business goals.

You will work closely with a Content Writer and Graphic Designer, while owning the social media strategy, planning, publishing, and performance tracking.

Key Responsibilities

● Plan and execute social media content with a clear understanding of content intent (awareness, engagement, trust, conversion).

● Decide what content works on which platform (Instagram, LinkedIn, Facebook, YouTube Shorts, etc.) and adapt formats accordingly.

● Understand platform algorithms and audience behavior to determine optimal posting time and frequency.

● Create strong hooks and opening frames that capture attention instantly, mastering the art of a 3-second attention span.

● Ideate reel, short-form video, carousel, and post concepts, including trending and evergreen content.

● Shoot and edit short-form videos using tools like CapCut, Edits, or similar.

● Edit and adapt creatives using Canva for platform-specific formats.

● Collaborate with the Content Writer and Graphic Designer to ensure consistency in message, tone, and visual identity.





● Use AI tools to support ideation, caption frameworks, hooks, keyword research, and content repurposing.

● Research trending topics, formats, and audio across platforms.

● Monitor competitor social media channels to understand the content landscape and identify gaps.

● Apply effective keywords, captions, and hashtag strategies for discoverability.

● Reads blogs on Social Media, Culture Change, and Emerging Technology related to this domain.

● Track performance metrics and prepare monthly social media reports with insights and improvement recommendations.

Skills & Mindset Required

● Strong understanding of content strategy over vanity posting.

● Ability to think from an audience and business perspective.

● Platform-agnostic thinking with execution tailored to each channel.

● Hands-on experience with short-form video and Canva editing.

● Data-aware and improvement-focused mindset.

What Success Looks Like

● Consistent, purpose-led posting across platforms

● Improved reach, engagement, and content clarity

● Explicit rationale behind every piece of content published

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Executive (Magdalla)
🏢 SLIC
📍 Magdalla