About the Role

We are looking for a creative, result-oriented Social Media Executive to manage our social media accounts, develop engaging content, and execute performance-driven digital advertising campaigns.

The ideal candidate should have hands-on experience in social media management, Meta Ads (Facebook and Instagram), content planning, creative concept development, and lead generation. The candidate will be responsible for maintaining a consistent daily posting schedule, developing innovative product marketing ideas, and creating campaigns that increase brand awareness, engagement, enquiries, and sales.

Key Responsibilities

1. Social Media Account Management

- Manage and maintain social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan, create, schedule, and publish posts, reels, stories, and promotional content on a daily basis.
- Develop monthly content calendars aligned with marketing objectives, product launches, and promotional activities.
- Monitor comments, messages, audience engagement, and customer enquiries.
- Maintain brand consistency across all social media platforms and business locations.

1. Paid Advertising & Campaign Management

- Plan, launch, manage, and optimise Facebook and Instagram advertising campaigns using Meta Ads Manager.
- Develop campaigns focused on lead generation, website traffic, brand awareness, customer acquisition, and sales.
- Conduct audience research, targeting, retargeting, and A/B testing of creatives and ad copies.
- Monitor campaign performance, including reach, impressions, CTR, CPC, CPL, conversions,



and ROAS wherever applicable.
- Manage advertising budgets efficiently and recommend improvements based on campaign results.
- Prepare regular performance reports with actionable insights.

1. Creative Concepts & Product Marketing

- Develop innovative social media concepts to promote products and services.
- Convert product features into compelling marketing messages, campaign themes, and sales-driven creatives.
- Research market trends, competitors, customer preferences, and successful advertising campaigns.
- Conceptualise promotional campaigns for festivals, occasions, product launches, offers, and special events.
- Develop ideas for engaging reels, product demonstrations, customer testimonials, storytelling videos, and promotional advertisements.
- Collaborate with graphic designers, video editors, photographers, and the sales team to execute campaigns.

1. Content Creation & Copywriting

- Write engaging captions, ad copies, headlines, calls to action, and product descriptions.
- Develop content ideas for reels, short-form videos, carousels, static posts, and stories.
- Coordinate the creation of marketing creatives and videos using tools such as Canva and AI-powered content creation platforms.




- Ensure all published content is grammatically correct, visually appealing, brand-aligned, and optimised for the intended platform.

1. Lead Generation & Performance Analysis

- Generate qualified enquiries through organic social media activities and paid campaigns.
- Track incoming leads and coordinate with the sales team to understand lead quality and conversion outcomes.
- Analyse campaign data and recommend strategies to improve engagement, lead quality, and sales.
- Stay updated with social media algorithms, advertising trends, new platform features, and digital marketing best practices.

Required Skills & Qualifications

- 1–3 years of relevant experience in social media management and digital marketing.
- Practical experience with Meta Ads Manager and Facebook/Instagram advertising campaigns.
- Strong understanding of audience targeting, campaign optimisation, retargeting, and lead generation.
- Ability to create engaging content concepts for product marketing and sales.
- Positive copywriting, communication, and creative thinking skills.
- Experience with social media scheduling and performance analytics.
- Working knowledge of Canva, Meta Business Suite, and basic video editing tools.
- Familiarity with Instagram Insights, Facebook Insights, and Google Analytics is desirable.
- Ability to manage multiple accounts, campaigns, and deadlines independently.
- A portfolio of social media content or previous advertising campaigns will be an advantage.

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Executive – Social Media Marketing & Paid Ads (Dehradun)
🏢 Crafting Memories
📍 Dehradun