Social Media Manager

Company: SkyRoots

Department: Marketing

Experience: 3–5 Years

Location: Kothrud

Employment Type: Full-Time

## Job Overview

We are looking for a creative, proactive, and result-oriented Social Media Manager to strengthen SkyRoots' digital presence and build a strong connection with our audience. The ideal candidate should understand social media trends, content creation, storytelling, and brand communication, with the ability to turn creative ideas into engaging content.

As a Social Media Manager, you will be responsible for planning and managing social media activities, developing content strategies, increasing audience engagement, and building brand awareness across platforms. You should be comfortable working with the creative and marketing teams, taking ownership of assigned tasks, and managing multiple projects within deadlines.

## Key Roles & Responsibilities

- 1. Social Media Strategy & Management*

- Develop and execute social media strategies aligned with SkyRoots' brand objectives.
- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create monthly content calendars covering campaigns, product promotions, festivals, and brand activities.
- Maintain a consistent brand voice, visual identity, and communication style across platforms.

2. Content Planning & Creation

- Develop creative content ideas for reels, posts, stories, carousels, and other social media formats.
- Write engaging captions, headlines, hooks, and content copy.
- Identify relevant trends, topics, and opportunities to create content that connects with the target audience.
- Plan product-focused, lifestyle, educational, behind-the-scenes, and user-engagement content.
- Work closely with the design team, video editors, and content creators to execute social media campaigns.
- Coordinate photoshoots,



video shoots, influencer collaborations, and user-generated content when required.

3. Brand Building & Audience Engagement

- Build brand awareness and strengthen SkyRoots' identity across social media platforms.
- Develop ideas to increase organic reach, followers, engagement, shares, and saves.
- Actively manage comments, messages, and audience interactions.
- Explore creative ways to build a community around the brand and its products.
- Maintain consistency in communication while ensuring that content reflects the brand's positioning.

4. Campaigns & Collaborations

- Plan and execute social media campaigns for product launches, festivals, special occasions, and brand initiatives.
- Coordinate with influencers, creators, and relevant partners for collaborations.
- Brief creators on campaign objectives, content requirements, and brand guidelines.
- Monitor campaign performance and suggest improvements based on results.
- Collaborate with the performance marketing team to align organic content with paid campaigns.

5. Analytics & Performance Reporting

- Track social media performance using platform insights and analytics tools.
- Monitor reach, impressions, engagement rate, video views, profile visits, follower growth, and link clicks.
- Prepare monthly performance reports with key findings and actionable recommendations.
- Identify the content formats and topics that perform best.




- Continuously improve the content strategy based on audience behaviour and performance data.

6. Trend Research & Competitor Analysis

- Stay updated with social media trends, platform updates, and changing audience preferences.
- Research competitors and relevant FMCG brands to identify content opportunities.
- Suggest fresh ideas to improve brand visibility, audience engagement, and content quality.
- Experiment with current formats and creative approaches while maintaining brand consistency.

## Required Skills & Qualifications

- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- 3–5 years of experience in social media management, preferably in FMCG, food, lifestyle, or consumer brands.
- Strong understanding of Instagram, Facebook, LinkedIn, and other relevant social platforms.
- Excellent content planning, copywriting, and storytelling skills.
- Good understanding of reels, short-form videos, social media trends, and audience engagement.
- Ability to develop creative ideas and convert them into practical content plans.
- Experience with social media analytics, reporting, and performance measurement.
- Strong communication, coordination, and project management skills.
- Ability to work independently, take ownership, and manage multiple tasks under pressure.
- A proactive attitude, creative mindset, and willingness to learn and experiment.

## Why Join SkyRoots?

- Opportunity to contribute to the growth of an emerging FMCG brand.
- Freedom to explore creative ideas and experiment with content formats.
- Opportunity to work on product campaigns, brand collaborations, and influencer marketing.
- Collaborative work environment with exposure to different areas of digital marketing.
- - Opportunity to take ownership of social media strategy and make a visible impact on brand growth.

📌 Social Media Executive (Pune)
🏢 SkyRoots
📍 Pune