Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute social media strategies aligned with brand objectives.
- Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Prepare monthly content calendars and campaign plans.
- Maintain consistent brand identity and communication across platforms.

2. Content Creation & Planning

- Plan engaging reels, posts, stories, videos, and promotional campaigns.
- Coordinate with graphic designers, copywriters, and video editors.
- Create innovative content ideas based on current trends.
- Ensure high-quality content aligned with the brand's positioning.

3. Influencer Marketing & Brand Promotion

- Identify and collaborate with influencers, bloggers, and content creators.
- Manage influencer marketing campaigns and collaborations.
- Develop brand awareness campaigns for new product launches.
- Coordinate product promotions and digital marketing activities.

4. Performance Marketing & Analytics

- Monitor social media reach, engagement, followers, and conversions.
- Work with the performance marketing team on Meta advertising campaigns.
- Track campaign performance and optimize content strategies.
- Prepare weekly and monthly performance reports.

5. Competitor Research & Trend Analysis

- Monitor competitor brands in the nutraceutical, health, and wellness industries.
- Research emerging social media trends and viral content opportunities.
- Recommend innovative strategies to improve brand visibility.





6. Community Management

- Monitor comments, messages, and audience engagement.
- Maintain a positive online brand reputation.
- Coordinate with customer support teams for social media inquiries.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field.
- Minimum 3 years of experience in social media management.
- Strong knowledge of Instagram, Facebook, YouTube, and LinkedIn.
- Experience with Meta Business Suite, social media analytics, and scheduling tools.
- Strong creative thinking, communication, and content planning skills.
- Experience managing influencer collaborations and brand campaigns.
- Understanding of D2C, FMCG, nutraceutical, or wellness brands will be an added advantage.
- Ability to manage multiple projects and meet deadlines.

Key Performance Indicators (KPIs)
- Social media engagement and follower growth.
- Brand awareness and audience reach.
- Content performance and campaign effectiveness.
- Website traffic and leads generated through social media.
- Influencer campaign performance.
- Timely execution of content calendars.

How to Apply HR Department – Sunshine Corporation

Contact: +91 (phone hidden)

Email: [email protected]

Job Location: ASTRON CHOWK RAJKOT

Pay: ₹35,000.00 - ₹50,000.00 per month

Advantages

- Cell phone reimbursement
- Food provided

Work Location: In person

📌 Social Media Manager (Rajkot)
🏢 Jolly
📍 Rajkot