Job Title: Social Media Optimization (SMO) Executive

Department: Digital Marketing

Experience: 0–2 Years

Employment Type: Full-Time

Key Responsibilities

- Manage and optimize social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan, create social media content calendars , and schedule engaging social media posts, reels, stories, and other content.
- Write engaging captions, hashtags, and post descriptions according to brand requirements.
- Monitor social media trends, competitors, and audience engagement.
- Track and analyze social media performance using platform insights and analytics tools.
- Prepare weekly or monthly performance reports.
- Ensure consistent branding and timely publishing across all social media platforms.

Required Skills
- Positive knowledge of Facebook, Instagram, LinkedIn, and other social media platforms.
- Basic understanding of social media algorithms, hashtags, and engagement strategies.
- Knowledge of Canva and social media scheduling tools is an advantage.
- Basic content writing and communication skills.
- Familiarity with Meta Business Suite and social media analytics.

Preferred Candidate Course or certification in Digital Marketing.

📌 Social Media Coordinator (Kolkata)
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📍 Kolkata