About Cyntra

Cyntra builds AI-powered self-service kiosks and POS systems that help businesses serve customers faster with fewer staff. Our flagship kiosk, Breez, combines voice ordering, facial recognition, RFID and contactless payments to deliver checkout in under 30 seconds.

We serve restaurants and QSRs, retail, hospitality, entertainment, healthcare and fitness. Brands using Cyntra include McDonald's, Wendy's, Decathlon and WHSmith.

The role

We're hiring a Content Strategist to own how Cyntra tells its story and turns it into pipeline. You'll decide what we publish, for whom and why, then make it happen across our website, blog, case studies, sales materials, email and social channels.

You'll work closely with sales, product and leadership to translate complex AI, RFID and POS technology into clear, practical content for restaurant operators, retail managers and hospitality leaders. Success means more qualified demo requests, stronger search visibility for the categories we compete in, and a sales team that has the right content for every stage of the deal.

What you'll do

- Build the content strategy. Define audiences, messaging pillars and a quarterly content plan tied to pipeline goals for each industry we serve.
- Own SEO and organic growth. Research keywords, plan topic clusters and optimize pages for high-intent searches such as self-service kiosks, restaurant POS and RFID checkout.
- Create and edit content. Write or commission blog posts, landing pages, industry pages, product pages, guides and email campaigns, and hold everything to a consistent voice.
- Tell customer stories. Produce case studies, ROI stories and testimonials with clients, showing measurable results such as faster checkout, higher order value and lower labor costs.
- Enable sales. Partner with sales to create pitch decks, one-pagers, comparison sheets,



demo scripts and follow-up sequences for each stage of the buying cycle.
- Support product launches. Work with product to explain current features, integrations and products in plain language for operators and buyers.
- Run the editorial calendar. Manage freelancers, designers and AI writing tools, and keep production on schedule.
- Measure and improve. Track traffic, rankings, engagement, demo requests and content-influenced revenue, and report on what's working each month.
- Keep a consistent voice across regions and markets, including the US and India.

What you bring
- 4+ years in content strategy or content marketing, ideally at a B2B SaaS, hardware or tech company.
- A portfolio showing content that drove measurable results: traffic, leads or revenue.
- Excellent writing and editing, with the ability to make technical products clear to non-technical buyers.
- Hands-on SEO experience, including keyword research, on-page optimization and tools such as Google Search Console, Ahrefs or Semrush.
- Experience building content for sales teams and B2B buying journeys.
- Comfort with analytics (GA4 or similar) and using data to decide what to create next.
- Experience managing a content calendar and working with freelancers, designers and stakeholders.
- Practical experience using AI tools in content workflows, with good judgment about quality and accuracy.

Nice to have
- Experience in restaurant tech, retail tech, hospitality tech or POS/payments.
- Familiarity with AI, computer vision, voice or RFID technology.
- Experience producing video scripts, webinars or trade-show content.
- Experience marketing to both US and Indian audiences.
- Basic design skills (Figma, Canva) or CMS experience (WordPress, Webflow).
- Experience with HubSpot or another marketing automation platform.

Pay: ₹30,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Social Media Content Specialist / brand growth manager (Noida)
🏢 CyntraLabs
📍 Noida