Social Media Manager & Content Strategist

Mélange Digital | Mumbai / Goa | Full-time | Travel required The one-liner

We make destination marketing that doesn't look like destination marketing. Now we need someone who can bring that same thinking to our own brand and our founder's personal presence. Someone who understands the internet, thinks in hooks, writes content people actually want to consume, and turns ideas into social media that stops the scroll.

Who we are

Mélange Digital is an award-winning integrated marketing agency built for travel and tourism. Headquartered in Mumbai and Goa, with offices in Singapore, Dubai, and London, we work at the intersection of destination marketing, influencer marketing, culture, and content.

We're official partners with Meta, TikTok, and Google, and have worked with Singapore Tourism, Sharjah Tourism, MakeMyTrip, Zee, Disney, and 10+ National Tourism Organisations.

We believe great marketing starts with understanding people, not just platforms. Your job is to bring that philosophy to our social channels, build a distinctive voice for Mélange, and strengthen our founder's presence as a thought leader in the industry.

What you'll actually do

1.⁠ ⁠Own the social media strategy

Build and execute social media strategies for Mélange Digital's Instagram and LinkedIn, as well as the founder's personal brand across relevant platforms. Understand the audience, define content pillars, identify growth opportunities, and create platform-specific strategies that drive reach, engagement, community growth, and brand authority.

You won't just be posting content. You'll understand why we're posting it, who it's for, and what we want it to achieve.

2.⁠ ⁠Turn ideas into compelling content

Develop original reel concepts, write engaging reel scripts, craft sharp hooks, and create captions that sound human, distinctive, and relevant to the audience. Develop interesting carousel concepts and copy that make people stop, swipe, save, share, and engage.

From destination marketing insights and creator culture to founder perspectives, industry observations, agency life, and internet trends, you'll know how to turn an idea into content worth consuming.

3.⁠ ⁠Build the founder's personal brand

Work closely with the founder to translate his ideas, experiences, opinions, and industry knowledge into a strong and consistent social media presence.

Develop content pillars and recurring formats for his personal brand, write LinkedIn posts, develop reel concepts and scripts, identify relevant conversations to participate in, and turn business insights into content that builds credibility and attracts the right audience.

You'll be expected to think strategically about positioning, not simply write posts on request.

4.⁠ ⁠Make Mélange's social channels unmistakable

Build a recognisable voice and visual identity across Mélange Digital's Instagram and LinkedIn. Showcase our work, campaigns, team culture, creator collaborations, behind-the-scenes moments, industry expertise, and the thinking that makes our work different.

Know when to educate, entertain, provoke thought, showcase our work, or participate in a cultural moment. Every post should have a clear purpose and feel distinctly Mélange.

5.⁠ ⁠Be ahead of the culture curve

Spot emerging trends, formats, sounds, conversations,



memes, and cultural moments before they become overused. Understand which trends are relevant to our brand, our founder, or our clients, and adapt them into original content rather than blindly copying what's popular.

Your social feeds should be a source of creative intelligence. Bring ideas to the table proactively, explain why they work, and move quickly when an opportunity makes sense.

6.⁠ ⁠Understand the craft of short-form video

Write scripts that work in the first three seconds, develop clear story arcs, understand pacing and visual storytelling, and know how to make a reel engaging from the opening frame to the final call to action.

You should be comfortable shooting and editing short-form content using tools such as CapCut or Premiere Pro. You'll also brief videographers, editors, and designers effectively, with a clear understanding of framing, transitions, visual references, and editing rhythms.

7.⁠ ⁠Create content that looks as good as it reads

Develop strong carousel concepts, structure information into engaging slide-by-slide narratives, and write copy that is concise, useful, and visually adaptable.

Work with designers to translate concepts into high-quality social creatives. You should have a good eye for typography, layout, visual hierarchy, references, and platform-native design, even when you're not personally designing every asset.

8.⁠ ⁠Take ownership of content production and publishing

Manage content calendars, coordinate production timelines, brief internal teams and external creators, review deliverables, schedule posts, and ensure consistent publishing.

Maintain quality across every touchpoint, from the first concept and script to the final edit, caption, and published post. Keep content moving without compromising on the strategy or creative idea.

9.⁠ ⁠Bring stories to life on the ground

Travel for familiarisation (FAM) trips, influencer campaigns, creator collaborations, and destination shoots when required. Capture behind-the-scenes content, identify real-time storytelling opportunities, coordinate with talent, and ensure each shoot produces content that can be used well beyond the trip itself.

You understand that successful shoots require preparation, coordination, adaptability, and quick decisions, not just good locations and cameras.

10.⁠ ⁠Measure, learn, and improve

Track performance across reach, watch time, retention, engagement, shares, saves, profile visits, audience growth, and relevant business outcomes.

Use analytics to understand what resonates, test new formats and hooks, identify underperforming content, and refine the strategy. Bring clear recommendations to the team rather than reporting numbers without insights.

What you bring

· 2–4 years of experience in social media management, content strategy, copywriting, or digital content creation, preferably within an agency, media, creator, travel, or consumer-facing brand.





· A portfolio demonstrating strong social media strategy, original content ideas, reel scripts, captions, carousels, and published work.

· Excellent writing skills, with the ability to switch between an engaging Instagram voice and a sharp, credible LinkedIn voice.

· Experience developing content strategies for a founder, executive, personal brand, or business leader is a strong advantage.

· A solid understanding of Instagram and LinkedIn algorithms, audience behaviour, platform-specific formats, and organic growth.

· The ability to develop compelling reel concepts, write structured scripts, create strong hooks, and translate complex ideas into engaging content.

· A good creative eye and familiarity with short-form video production, editing tools, and social-first visual storytelling.

· Confidence working with designers, editors, videographers, creators, and senior stakeholders.

· Strong familiarity with Indian internet culture, emerging trends, memes, and the global travel and tourism content landscape.

· A proactive mindset. You bring ideas, take ownership, work independently, and understand the difference between being busy and producing results.

· Comfort with travel, ambiguity, tight turnarounds, and working in a lean team where initiative matters.

Bonus points

· Experience in travel, destination marketing, hospitality, influencer marketing, or creative agencies.

· Experience growing a personal social media account or building a founder's online presence.

· Strong carousel design skills or hands-on experience with Canva, Figma, or similar tools.

· Experience turning long-form conversations, interviews, podcasts, or founder discussions into short-form content.

· A track record of creating content that generates meaningful engagement, saves, shares, or inbound business enquiries.

· Multilingual copywriting or a strong understanding of regional internet cultures.

What you get

· The chance to build two distinctive brands: Mélange Digital and its founder's personal brand.

· Direct collaboration with the founder, with room to contribute ideas and influence content direction.

· Exposure to destination marketing, international tourism brands, creators, and high-profile campaigns.

· Opportunities to travel for FAM trips, influencer collaborations, and on-ground productions.

· Creative ownership across strategy, ideation, writing, production, and performance.

· A portfolio-building role where your work contributes to the visibility and positioning of an award-winning agency.

· A team that values original thinking, initiative, experimentation, and execution.

How to apply

Skip the generic cover letter. Send us:

- Your CV or LinkedIn profile.
- Three to five examples of social media content you've created, including reels, scripts, captions, carousels, or campaigns. Please share links.
- One example of a social media strategy you've developed or contributed to, explaining the objective, audience, content approach, and results, where available.
- A short content pitch: suggest one reel idea for Mélange Digital and one LinkedIn post idea for our founder. Include the hook and the core concept for each.

Send your application to [email protected] with the subject line: "I don't just scroll. I strategise."

📌 Social Media & Content Manager (Panaji)
🏢 Melange Digital
📍 Panaji