– STORE MANAGER

Fashion Retail

Position: Store Manager (SM)

Department: Retail Operations

Industry: Fashion & Apparel

Reporting To: Cluster Manager / Area Manager

Team Size: As per Store Requirement

Location: BIBA - DHARAMPETH NAGPUR.

Job Purpose

To manage the overall store operations and business performance by driving sales, profitability, customer experience, team productivity, inventory management, and operational excellence while ensuring compliance with company standards.

Key Responsibilities

1. Sales & Business Management

- Achieve daily, weekly, monthly, and annual store sales targets.
- Drive revenue growth through effective sales planning and execution.
- Monitor store KPIs including Sales, Conversion, ABV, UPT, and Productivity.
- Analyse daily business performance and prepare action plans to improve gaps.
- Drive new customer acquisition, repeat business, cross-selling, and upselling.
- Ensure effective execution of promotions, offers, and seasonal campaigns.

2. Team Management & Leadership

- Lead, motivate, and develop the store team to achieve business objectives.
- Allocate responsibilities and ensure optimum manpower deployment.
- Conduct daily briefings and regular performance reviews.
- Set individual targets and monitor team productivity.
- Coach team members on selling skills, product knowledge, and customer service.
- Identify training and development requirements.
- Maintain discipline, attendance, grooming, and qualified standards.

3. Customer Experience

- Ensure an excellent and consistent customer experience.
- Personally handle escalated customer complaints and resolve them professionally.




- Monitor customer feedback and identify improvement opportunities.
- Ensure the team follows proper customer engagement and selling processes.

4. Inventory Management

- Maintain optimum stock availability and ensure timely replenishment.
- Monitor stock ageing, slow-moving, fast-moving, and non-moving inventory.
- Ensure accurate stock handling and inventory control.
- Conduct and support stock audits and physical inventory counts.
- Minimise stock loss, damages, shortages, and shrinkage.
- Ensure proper implementation of RTV, transfers, and stock-related processes.

5. Visual Merchandising & Store Presentation

- Ensure the store follows brand VM guidelines.
- Maintain attractive and commercially effective product displays.
- Ensure proper product folding, sizing, colour blocking, and categorisation.
- Monitor mannequin, window, fixture, and promotional displays.
- Ensure the store remains clean, organised, and customer-ready at all times.

6. Store Operations & Compliance

- Ensure adherence to all company SOPs and operational guidelines.
- Monitor opening and closing procedures.
- Ensure proper cash handling and billing processes.
- Maintain store hygiene, safety, security, and housekeeping standards.




- Ensure compliance with audit requirements.
- Coordinate with HO, Cluster Manager, VM, HR, Commercial, and Supply Chain teams as required.

7. Business Analysis & Reporting

- Review daily sales and KPI performance.
- Analyse store performance against targets and previous-year business.
- Identify business gaps and prepare corrective action plans.
- Submit required MIS and performance reports within timelines.
- Track team-wise and category-wise performance.

Key Performance Indicators (KPIs)

- Sales Target Achievement %
- Growth %
- Conversion %
- Average Bill Value (ABV)
- Units Per Transaction (UPT)
- Customer Experience
- Team Productivity
- Stock Availability
- Inventory Accuracy
- Shrinkage Control
- VM & Store Standards
- Audit Compliance
- Employee Retention & Team Development

Required Skills

- Strong leadership and team-management skills.
- Excellent communication and customer-handling skills.
- Strong sales and commercial orientation.
- Good analytical and problem-solving abilities.
- Strong knowledge of fashion retail operations.
- Ability to manage targets and business pressure.
- Good understanding of inventory and stock management.
- Proficiency in MS Excel and retail POS systems.
- Strong planning, execution, and decision-making skills.

Qualification & Experience

Education: Graduate

Experience: 3–7 years of experience in fashion/apparel/lifestyle retail, preferably with experience managing a retail store and team.

Preferred Experience: EBO / MBO / SIS / Department Store / Fashion Retail.

📌 Sm Dharampeth Nagpur.
🏢 BIBA
📍 Nagpur