At Folks Digital, we truly believe in a culture of innovation, empowerment, honesty and trust. If you have exceptional skills with the right attitude, we want you to join our team and work in collaboration with our digital enthusiasts.

We are a Digital Marketing, Web Design and Branding agency based in Victoria BC. Our approach is very consultative and we like to empower businesses by unleashing the potential of online marketing in every way! For more info about our services, we recommend you take a look at our website www.folksdigital.ca

We are currently hiring an SEO Specialist at Mumbai Location.

The specialist will cover a wide variety of duties such as web marketing, web analytics, content strategy planning, keyword research, on-page SEO and off-page SEO. Knowledge of PPC (Pay-per-click) Google AdWords will be a BIG advantage!

Job Duties as SEO Specialist:

- Independently manage Internet marketing campaigns, specializing in Organic Search Engine Optimization (SEO), Search Engine Marketing.
- Responsible for managing all SEO activities such as website architecture, content strategy link building &; keyword strategy to increase rankings on all major search engine
- Conduct research and analysis to prioritize SEO initiatives based on opportunity, level of effort, SEO budget and business priority.
- Assist & coordinate with clients to implement recommendations as needed.
- Analyze and implement the best-suited optimization techniques and conduct extensive Keyword Research, Expansion & Optimization and Strategy Development For SEO/SEM/PPC




- Implement various on-page and off-page strategies to achieve the campaign goals based on the requirement and scope availability.
- Generate reports that show campaign progress (including strategy competency) in a way that makes sense to the client and satisfies their business goals.
- Review Webmaster Tools provided by Search Engines like Google and Bing to determine any search engine incompatibility issues.
- Evaluate GSC Core Web Vitals and strategy for optimization
- Review Analytics to better understand traffic sources and visitor behaviour.
- Maintain up-to-date knowledge of the major search engine algorithms.

Essential PPC Duties:

- Do Keyword Research to select the high conversion keywords
- Develop negative keyword lists to exclude low conversion keywords
- Write attractive relevant ad copy
- Have a good working knowledge of landing pages to improve ROI
- Experienced in A/B Page testing on applicable projects
- Understand exit and bounce issues and provide solutions
- Conversion tracking using Google Tag Manager.
- Campaign tweaking to improve ROI
- Manage Bid amounts at all levels
- PPC budget management
- Develop weekly/bi-weekly/monthly or on-demand reports for client

Personal Training and Skills:





- Not everyone will have all the skills listed below but should have most and be capable of picking up others as you go:
- 3 years of experience in SEO & PPC preferred
- Client-focused experience working with customers in Canada and the USA.
- Good understanding of white hat SEO techniques and how to use ethical SEO practices to optimize client websites.
- Good understanding of Web Analytics and Webmaster Tools
- Proficiency in Google Analytics and Excel.
- Experience using SEO tools such as SEM RUSH or SEO MOZ or other SEO tools.
- Know-how of Backlinking tools to develop a stronger off-page SEO strategy.
- Fluent in the English language with strong written communication skills; other languages can be an asset.
- Extensive knowledge of the various technical issues that affect the search engine visibility of a website.
- Experience in client interaction and management which includes interacting with clients via email, IM and phone.
- Excellent analytical and problem-solving skills
- Exceptional attention to detail
- Familiarity with HTML and website design, WordPress, Drupal etc.
- CSS and JavaScript experience a plus
- Ability to work in teams and/or individually to meet company goals
- Deep interest in business and marketing strategy
- Excellent organizational and time management skills
- Track record of keeping their promises to clients
- Reliable and able to meet deadlines

Job Type: Full time

Benefits

- Work from home

Education:
- Bachelor's (Preferred)

Experience:
- SEO: 5 years (Preferred)
- total work: 5 years (Preferred)

Work Location: Remote

📌 SEO Specialist (India)
🏢 Folks Digital
📍 India