Company: Brandent

Location: Noida, Uttar Pradesh (On-site / Hybrid)

Employment Type: Full-Time

Department: Digital Marketing / Organic Search

About Brandent

Brandent is a results-driven marketing agency based in Noida, helping brands scale their organic visibility, qualified traffic, and conversion pipelines. We combine core technical foundations with modern search tactics—spanning traditional search engines and AI-driven answer engines.

Role Overview

We are looking for an ambitious SEO Specialist with 1–2+ years of hands-on agency or brand experience. In this role, you will lead end-to-end SEO execution for client accounts: running keyword strategy, auditing technical health, executing high-authority link acquisition, and optimizing content for both traditional SERPs and next-generation AI engines (Google AI Overviews, ChatGPT Search, and Perplexity).

Key Responsibilities1. Keyword Research & On-Page Optimization

- Conduct in-depth keyword research mapping search intent (informational, commercial, transactional) to site architecture.
- Optimize on-page elements: title tags, meta descriptions, header tags ($H_1$–$H_4$), image alt text, and URL permalinks.
- Implement contextual internal linking frameworks to distribute link equity and reduce bounce rates.
- Coordinate directly with content writers to refresh underperforming articles and ensure target copy satisfies user intent.

1. Technical SEO Audits & Maintenance

- Audit and maintain crawlability and indexation: manage robots.txt, XML sitemaps, and canonical tags.
- Identify and resolve technical crawl errors, broken links, 404s, and redirect chains ($301$/$302$).
- Implement and validate Structured Data / Schema Markup (Organization, Article, FAQ, LocalBusiness, Breadcrumbs).
- Monitor site speed, Core Web Vitals, and mobile-friendly usability.

1. Off-Page SEO & Authority Building

- Develop and execute clean, scalable backlink acquisition strategies focused on relevance and editorial quality.
- Identify and secure placements on high-authority platforms (high DA/PA,



niche directory submissions, digital PR, guest contributor spots).
- Audit backlink profiles to disavow toxic or spam links and maintain clean domain metrics.

1. AEO & AI Search Optimization (GEO)

- Structure on-page content for Answer Engine Optimization (AEO) to capture Featured Snippets, Direct Answers, and People Also Ask (PAA) boxes.
- Optimize site content for Generative Engine Optimization (GEO) to maximize citations and mentions across Google AI Overviews, ChatGPT Search, and Perplexity.
- Format brand information into entity-rich, fact-dense data structures easily parsed by LLM retrieval systems.

1. Competitor Analysis & Benchmarking

- Deconstruct competitor keyword portfolios to identify intent gaps and immediate ranking opportunities.
- Monitor competitor content velocity, SERP feature ownership, and backlink velocity.

1. Reporting, Publishing & Client Communication

- Manage end-to-end publication of optimized blog posts and landing pages on client CMS platforms (WordPress, Shopify, Webflow).
- Deliver comprehensive Monthly SEO Performance Reports covering:
- Organic Clicks, Impressions, and Keyword Ranking movements
- Qualified Organic Lead generation and conversion trends
- Critical technical fixes executed during the sprint
- Total blog posts published and on-page updates deployed
- Concrete, prioritized Action Plan for the upcoming month

Required Skills & Qualifications
- Experience: 1 to 2+ years of hands-on SEO experience (Agency experience preferred).
- Tool Stack Proficiency:
- Google Search Console (GSC) & Google Analytics 4 (GA4)
- Screaming Frog SEO Spider (or similar site crawlers)
- Ahrefs or Semrush
- Technical Literacy: Solid understanding of HTML tags, HTTP status codes, Schema JSON-LD markup, and CMS workflows (WordPress Gutenberg/Elementor).
- Modern Search Fluency: Familiarity with how Large Language Models (LLMs) parse, retrieve, and cite web sources.
- Analytical & Reporting Ability: Ability to translate raw performance numbers into transparent, business-focused insights for clients.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SEO Specialist (Noida)
🏢 Brandent
📍 Noida