12 Oct
|
The Job Factory
|
Aurangabad
12 Oct
The Job Factory
Aurangabad
Job Title: SEO Executive
Department: Web & Backend
Location: Chhatrapati Sambhajinagar
Experience: 3+ Years
Employment Type: Full-Time
Working Days: Monday to Saturday
Reporting To: TL
Vacancy: 3
About the Role
We are looking for a results-oriented SEO Executive responsible for improving organic visibility, website rankings, traffic, and lead generation through SEO, AEO, and GEO strategies.
Key Responsibilities
- Conduct keyword research, competitor analysis, search-intent analysis, and keyword mapping for website pages, blogs, landing pages, and services.
- Manage On-Page SEO, including titles, meta descriptions, headings, URLs, ALT tags, internal linking, content optimization, and keyword placement.
- Conduct Technical SEO audits and identify issues related to crawling, indexing, broken links, redirects, canonicals, sitemap, robots.txt, page speed, mobile responsiveness, Core Web Vitals, and schema.
- Execute ethical Off-Page SEO and link-building activities through relevant backlinks, guest posts, business listings, citations, outreach, and digital PR.
- Develop and optimize SEO-friendly content, identify content gaps, and recommend topics based on search trends and business objectives.
- Manage Local SEO, including Google Business Profile, local citations, directories, local keywords, rankings, reviews, and business information consistency.
- Use Google Search Console, Google Analytics, Keyword Planner, Google Trends, SEMrush, Ahrefs, Ubersuggest, Screaming Frog, or similar tools for analysis and reporting.
- Track organic traffic, rankings, impressions, CTR, backlinks, indexed pages, conversions, and SEO-generated leads; prepare regular performance reports.
- Work with content, design, development, and digital marketing teams to improve organic lead generation and website performance.
- Implement AEO (Answer Engine Optimization) by optimizing content for conversational and question-based searches, FAQs,
featured snippets, People Also Ask, how-to content, and direct-answer formats.
- Implement GEO (Generative Engine Optimization) by creating authoritative, factual, well-structured content optimized for AI-powered and generative search experiences.
- Strengthen brand authority, topical relevance, online presence, and accurate company/service information across relevant platforms.
- Monitor SEO, AEO, GEO, search engine, and AI-search trends and recommend improvements.
Required Skills
- Strong understanding of SEO, AEO, GEO, On-Page, Off-Page, Technical, Local, and Content SEO.
- Good knowledge of keyword research, competitor analysis, search intent, and SEO analytics.
- Practical experience with SEO tools and Google Search Console/Analytics.
- Basic knowledge of HTML, website structure, WordPress/CMS, and schema.
- Strong analytical, problem-solving, reporting, and communication skills.
- Ability to coordinate with content writers, developers, designers, and marketing teams.
Positive hands-on experience with analytical tools like Google Analytics, GSC, etc.
Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, Communications, or related field preferred.
- 3+ years of practical SEO experience preferred.
- SEO/Digital Marketing certification will be an advantage.
KPIs
- Keyword ranking and organic traffic growth
- Organic impressions, clicks, and CTR
- Quality backlink acquisition
- Technical SEO improvement
- Organic leads/enquiries
- Content performance and optimization
- Local search visibility
- AEO/GEO visibility and content performance
- Timely and accurate SEO reporting
- Identification and resolution of SEO issues
Preferred Candidate The ideal candidate should be data-driven, analytical, proactive, detail-oriented, curious about search and AI trends, and focused on business results rather than rankings alone.
Pay: ₹28,000.00 - ₹32,500.00 per month
Work Location: In person
📌 SEO Executive (Aurangabad)
🏢 The Job Factory
📍 Aurangabad