SEO Executive / SEO Specialist

Location: Mohali, Punjab

Job Type: Full-Time

Experience: 1–3 Years

Department: Digital Marketing / SEO

Work Mode: In office

About the Role

We are looking for a results-driven SEO Executive / SEO Specialist to join our digital marketing team in Mohali, Punjab. The ideal candidate should have a strong understanding of search engine optimization, keyword research, on-page and off-page SEO, technical SEO, and Google Analytics/Search Console.

You will be responsible for improving organic search visibility, increasing website traffic, generating qualified leads, and implementing SEO strategies that support overall business growth.

Key Responsibilities

- Develop and execute effective SEO strategies to improve organic rankings and website visibility.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Optimize website content, landing pages, meta titles, meta descriptions, headings, URLs, and internal linking.
- Perform on-page, off-page, and technical SEO activities.
- Conduct SEO audits and identify issues related to crawling, indexing, site structure, page speed, and mobile optimization.
- Build and manage high-quality backlinks through ethical white-hat link-building techniques.
- Create SEO-friendly content briefs and coordinate with content writers and developers.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush, Ahrefs, Screaming Frog, or similar SEO platforms.
- Analyze competitors and identify new keywords, content gaps,



and backlink opportunities.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Support local SEO activities, including Google Business Profile optimization, local citations, and location-based keyword targeting.

Required Skills
- Good understanding of SEO fundamentals and search engine algorithms.
- Strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Experience with keyword research and competitor analysis.
- Knowledge of Google Search Console and Google Analytics.
- Basic understanding of HTML, website structure, and technical SEO concepts.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyze SEO data and turn insights into actionable strategies.
- Knowledge of SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, etc., is an advantage.

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, Business, or a related field.
- 1–3 years of relevant SEO experience preferred.
- Freshers with strong practical knowledge of SEO and relevant projects/certifications may also apply.

What We Offer
- Competitive salary based on experience and skills.
- Opportunity to work on diverse SEO and digital marketing projects.
- Learning and career growth opportunities.
- Collaborative and professional work environment.
- Exposure to the latest SEO tools, strategies, and technologies.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Executive (Sahibzada Ajit Singh Nagar)
🏢 HRX International
📍 Sahibzada Ajit Singh Nagar