Key Responsibilities
- Develop and implement SEO strategies covering on-page, off-page, and technical SEO.
- Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis.
- Optimize content for Answer Engine Optimization (AEO), including featured snippets, FAQs, and AI-generated answers.
- Implement Generative Engine Optimization (GEO) strategies to improve brand mentions and citations across platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Optimize content using semantic SEO, entity optimization, topical authority, and E-E-A-T principles.
- Implement and validate schema markup, JSON-LD, and structured data.
- Conduct technical SEO audits and collaborate with development teams to resolve website issues.
- Monitor performance using Google Search Console, Google Analytics 4, and SEO tools.
- Track organic traffic, rankings, CTR, conversions, and AI search visibility, and prepare performance reports.
Required Skills & Qualifications
- 2-4 years of hands-on SEO experience, with practical exposure to AEO, GEO, or AI search optimization.
- Solid knowledge of technical SEO, keyword research,
content optimization, and search intent.
- Understanding of AI search platforms, LLMs, entity SEO, and AI citation tracking.
- Working knowledge of schema markup, JSON-LD, and structured data.
- Proficiency in Google Search Console and Google Analytics 4.
- Experience with Ahrefs, SEMrush, Screaming Frog, or equivalent SEO tools.
- Strong analytical, research, communication, and problem-solving skills.
Preferred Qualifications
- Demonstrable experience improving organic search performance or AI search visibility.
- Familiarity with WordPress, HTML, and technical SEO audits.
- Experience with AI visibility monitoring tools and competitor analysis.
- Content /Blog writing Skills
Key Performance Indicators (KPIs)
- Organic traffic growth and improved search visibility.
- Keyword ranking and CTR improvements.
- Growth in relevant AI-generated answer mentions and citations, where measurable.
- Improved technical SEO health and content performance.
- Growth in qualified organic leads and conversions.
📌 SEO/AEO/GEO Executive (Noida)
🏢 Aurven
📍 Noida