ROLE OVERVIEW The Sourcing Manager will be responsible for building, expanding and managing the Channel Partner (CP) network to drive qualified leads, site visits and sales for the company's real-estate projects.

The role involves identifying new CPs, developing robust relationships with existing CPs, increasing CP productivity and creating a consistent pipeline of business through the channel partner network.

KEY RESPONSIBILITIES

1. Channel Partner Sourcing & Onboarding

- Identify and onboard new Channel Partners, brokers and real-estate consultants across relevant micro-markets.
- Build and continuously expand a strong network of active and productive CPs.
- Conduct regular market visits, CP meetings, cold calls, references and follow-ups to identify potential partners.
- Evaluate CPs based on their market presence, network, track record, client base and project fit.
- Ensure proper registration, documentation and onboarding of new CPs as per company process.

2. CP Relationship Management

- Build and maintain strong, long-term relationships with existing CPs.
- Regularly meet and engage with CPs to understand their requirements and business potential.
- Motivate CPs to actively promote the company's projects.
- Conduct regular CP meets, presentations, project briefings and site visits.
- Ensure CPs are updated on project offerings, pricing, inventory, schemes and other relevant sales information.
- Develop strategic relationships with high-performing CPs to generate repeat business.

3. Lead Generation & Business Development

- Generate qualified leads through the CP network.
- Drive CP-generated site visits, negotiations and bookings.
- Develop new opportunities through inactive, dormant and newly onboarded CPs.




- Follow up with CPs on leads generated and ensure proper lead movement through the sales funnel.
- Work closely with the Sales team to improve lead-to-visit and visit-to-booking conversion.

4. CP Productivity & Performance

- Track CP-wise performance on a regular basis.
- Identify high-performing, potential and inactive CPs.
- Develop action plans to increase productivity of underperforming CPs.
- Encourage repeat business from productive CPs.
- Analyse CP contribution across leads, site visits, bookings and revenue.
- Focus on building a quality-driven CP network rather than only increasing CP numbers.

5. Market Development

- Conduct regular market visits to identify new CPs and business opportunities.
- Research competitor projects and understand their CP engagement strategies.
- Track market trends, pricing, inventory, offers and broker activity.
- Identify new micro-markets and CP clusters that can generate business for the company's projects.
- Develop strategies to penetrate new CP networks and markets.

6. CP Engagement & Activation

- Plan and execute CP meets, broker events, project presentations and site visits.
- Conduct regular CP activation campaigns to increase project visibility.
- Coordinate with Marketing and Sales teams for CP communication, project collaterals and campaigns.
- Ensure newly onboarded CPs become active and start generating business.
- Maintain regular communication with CPs through calls,



meetings and appropriate digital channels.

7. Sales & Internal Coordination

- Coordinate closely with the Sales, Marketing, CRM and Project teams.
- Share regular feedback from CPs regarding pricing, product, competition and customer response.
- Communicate project updates and sales initiatives to the CP network.
- Ensure CP-generated leads are properly recorded and tracked in the CRM.
- Support the Sales team in negotiations and closure wherever required.

8. Reporting & MIS

- Maintain an updated database of all Channel Partners.
- Prepare regular CP sourcing, activation and performance reports.
- Track:
- New CPs onboarded
- Active CPs
- CP meetings
- Market visits
- Leads generated
- Site visits
- Bookings
- Revenue
- CP-wise conversion
- Provide actionable insights to the Sales Head based on CP performance and market feedback.

9. Target Achievement

- Achieve monthly and quarterly targets for:
- New CP onboarding
- Active CP generation
- CP meetings
- Lead generation
- Site visits
- Bookings
- Revenue generation

Maintain a healthy and consistent pipeline of CP-generated business. EDUCATION & EXPERIENCE

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- 4–8 years of experience in real estate sales, channel partner management, sourcing or business development.
- Prior experience with a real-estate developer or reputed brokerage/channel partner network preferred.
- Strong existing network of Mumbai-based Channel Partners / Property Consultants will be an added advantage.
- Experience in selling residential and/or commercial real estate projects preferred.

Pay: ₹500,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Senior Sourcing Executive -Channel Partner (Mumbai)
🏢 Adya Services
📍 Mumbai