Format

Sales Executive / Sr. Sales Executive

Sales - Tile & Stone

Area Sales Manager / Sales Manager / Branch Manager

Position Title

Department

Reporting into

Basic Responsibilities

(Detail the Broad Activities to be performed by the employee)

Activities

1. Driving revenue targets of the assigned territory by product & segment
2. Payment Collection as per MYKL credit policy
3. New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns
4. Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets
5. Market penetration - Current town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
6. Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
7. Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation
8. Product Range Selling & Maket Penetration New product launches if any
9. Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel
10. Market working - As per DRCP & frequency norms
11. Lead Management system - Site working & conversions Deliverables (Broad KRAs)

12.



Achieving set primary & secondary budgets for the year
13. 100% Payment collection as per MYKL credit policy
14. Achieving MYKL business guidelines
15. Achieving product level budgets

Dimensions

Not Applicable

Minimum 10 LPM

Not Applicable

of Team Members

Sales Revenue

Production Volumes

Any Other

Person Specifications

Education

Graduate

Essential

MBA

Desirable

Graduate with min 2-3 years of experience in channel sales

Experience & Skills Required

Proficiency in Excel, Powerpoint, Power BI, Salesforce

Digital Literacy

Critical to Success Factors

(Personality Traits)

1 Personal Effectiveness - Self motivated, Discipline & hardworking

2 Building & Maintaining relationships with business stakeholders

3 Growth Mindset

4 Adaptability

5 Attention to details

Target Talent Pool

Tile Adhesives, Paints, Tiles & Sanitary, CPVC pipes, Electricals

Plywood & Hardware, Waterproofing, Construction Chemicals

FMCG & other allied building industry

Industry

Ultratech, Birla, JK, Roff, Kerakoll, Fosroc,

Pidilite, Asian Paints, Birla Opus, Berger Paints, Godrej Locks, Europa Locks, Dorset

Havells, Polycab, Crompton Greaves

Specific Organizations

Ashirvad, Astral, Kajaria, Somany, Simpolo

📌 Senior Sales Executive - North Delhi
🏢 MYK Laticrete
📍 Delhi