JOB SUMMARY

We are looking for a Performance Marketing Specialist with strong hands-on expertise in Meta Ads and Google Ads to manage and scale paid campaigns for multiple brands and clients.

The candidate should be performance-driven, analytical, and capable of independently handling campaigns from strategy and execution to optimization, reporting, and scaling .

Agency experience is preferred , as the role involves managing multiple clients, industries, budgets, and campaign objectives.

KEY RESPONSIBILITIES

1. Meta Ads

- Plan, launch, manage, and optimize Facebook & Instagram campaigns.
- Handle Lead Generation, Sales/Conversion, Retargeting, and Full-Funnel campaigns .
- Manage audience targeting, custom/lookalike audiences, retargeting, and budget scaling.
- Conduct creative, audience, copy, and campaign A/B testing.
- Optimize campaigns based on ROAS, CPA, CPL, CTR, CPC, CPM, and conversions .

2. Google Ads

- Manage Search, Display, Performance Max, YouTube, and Remarketing campaigns .
- Handle keyword research, search-term analysis, negative keywords, bidding, and budget optimization.
- Optimize campaigns for leads, conversions, CPA, ROAS, and overall performance .

3. Tracking & Analytics

- Hands-on understanding of Meta Pixel, Meta Events, GA4, Google Tag Manager, and Google Ads Conversion Tracking .
- Monitor campaign data, conversion tracking, attribution, and funnel performance.
- Identify performance gaps and take corrective actions.

4. Creative & Funnel Optimization

- Work with Design/Content teams to develop high-performing ad creatives.




- Identify effective hooks, messaging, CTAs, audiences, and creative formats .
- Suggest landing page and funnel improvements based on campaign data.

5. Reporting & Client Management

- Prepare regular performance reports and actionable insights.
- Present campaign performance and strategies to clients when required.
- Manage multiple client accounts and take ownership of campaign performance.
- Coordinate with internal Creative, Content, and Account Management teams.

REQUIREMENTS
- 2+ years of hands-on experience in Performance Marketing / Paid Media.
- Strong expertise in Meta Ads & Google Ads – Mandatory .
- Experience independently managing campaigns, budgets, optimization, and reporting.
- Strong understanding of paid media funnels, retargeting, audience segmentation, and conversion optimization .
- Good knowledge of GA4, GTM, Meta Pixel, and conversion tracking .
- Strong analytical and problem-solving skills.
- Good communication and client-handling skills.
- Digital Marketing / Creative / Advertising Agency experience preferred.
- Ability to manage multiple accounts in a fast-paced environment.

KEY SKILLS Meta Ads | Google Ads | Paid Media | Campaign Scaling | Retargeting | Audience Segmentation | Lead Generation | Conversion Campaigns | A/B Testing | Creative Testing | Funnel Strategy | GA4 | Google Tag Manager | Meta Pixel | Performance Reporting

Note: E-commerce platform expertise such as Amazon, Flipkart, or Shopify is not mandatory . Solid practical expertise in Meta & Google Ads is the primary requirement .

📌 SENIOR PERFORMANCE MARKETING SPECIALIST – META & GOOGLE ADS (Pune Cantonment)
🏢 White Warbler Communications
📍 Pune Cantonment