About the role

Full ownership of paid acquisition for Speeki AI — a ₹10–12L a month Meta and Google budget, the funnel from lead to admission, and the economics behind it (CPL, cost per admission, CLTV:CAC). You'll run the account, direct the content and agency partners, and build the tracking that connects ad spend to revenue.

What you'll do

- Own Meta and Google Ads end to end: structure, scaling, creative strategy, budget allocation across products (German online, German offline, spoken German, diploma).

- Own the funnel numbers: CPL, connect rate, counselling-done rate, cost per admission — by product, by campaign. Present them to leadership monthly.

- Build attribution: lead source → CRM → admission → revenue, so every campaign has a real CAC.

- Landing pages and conversion: test, measure, improve.

- Direct the SEO roadmap and the content/creative pipeline; brief and manage agency partners.





- Mentor the junior performance marketer.

Must have

- 4+ years running paid acquisition with budgets of ₹10L+ a month, with results you can show.

- Deep Meta Ads expertise — learning phase, scaling, audience and creative testing — plus solid Google Ads.

- Has owned cost-per-acquisition, not just cost-per-lead; can explain the difference with their own numbers.

- CRM/attribution experience (any CRM; Meta lead integration).

- Malayalam and English.

Positive to have

- Edtech or any high-volume lead-gen business selling by phone.

- Has managed a person or an agency.

- SEO strategy experience.

Experience

- 4-7 years

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 SENIOR PERFORMANCE MARKETER (Edappally)
🏢 Inverted coconut Private
📍 Edappally