Role & responsibilities

- Understand and decode brand briefs received from the Sales team and translate them into relevant creative integration ideas.

- Develop creative solutions and integration concepts across shows, characters, episodes, tasks, special events, movies and digital extensions.

- Create client-facing presentations and solution decks, including concepts, consumer propositions, integration journeys, visual references and execution details.

- Work closely with Sales to develop solutions, incorporate client feedback and take ideas through various stages of closure.

- Coordinate end-to-end execution of integrations, from ideation and internal feasibility to pre-production, shoot execution and post-production delivery, wherever applicable.

- Work closely with Programming and Production to understand show formats, identify opportunities and ensure proposed integrations are editorially and operationally feasible.

- Coordinate with Marketing, Creative, Legal and other internal teams to take concepts through approvals and execution.

- Support the execution of sponsor and partner deliverables across key entertainment properties, ensuring all committed integrations are delivered as per agreed timelines.

- Coordinate with agencies and clients for creative inputs, feedback, approvals and execution requirements.

- Manage multiple briefs and projects simultaneously, maintaining trackers, timelines, approvals and deliverables to ensure timely execution.

- Support the development of branded AVs, promos,



digital assets and co-branded content in collaboration with relevant teams.

- Proactively identify integration opportunities within ongoing and upcoming shows based on episodes, formats, characters, tasks, storylines and cultural moments.

- Support Sales with show-led and category-led solutions that can be taken to clients and agencies.

- Be closely involved in on-ground execution, including shoots, rehearsals and live integrations wherever required, ensuring the final execution matches the approved concept and brand requirements.

- Maintain strong attention to detail across creative, branding, product placement, messaging and executional requirements.

- Document campaign learnings and execution outcomes and support post-campaign evaluation to improve future solutions

* Skills & Attributes for success

- Strong creative thinking with an execution-oriented approach.

- Good understanding of advertising, brands, entertainment and content.

- Excellent presentation-making, storytelling and communication skills.

- Ability to convert a brand brief into a clear and executable creative solution.

- Strong project management and attention to detail.

- Ability to manage multiple projects and deadlines simultaneously.

- Strong stakeholder coordination and interpersonal skills.

- Comfortable working in a rapid-paced, high-pressure entertainment environment.

- Ability to work independently while collaborating closely with Sales, Programming, Production, Marketing and Creative teams.

- Strong interest in Hindi entertainment, popular culture, consumer trends and brands.

📌 Senior Producer - Entertainment Ad Sales, Brand Solutions (Mumbai)
🏢 JioStar
📍 Mumbai