: Senior Marketing & Sales Manager (Domestic & International)

Role Overview

Mipalloy Private Limited is seeking a dynamic, result-oriented Senior Marketing and Sales Manager to lead our B2B domestic and international business expansion. Operating from our corporate base near Chennai, India, you will take ownership of the strategic positioning, lead generation, technical sales, and market penetration for Mipalloy's premium metallurgical product lines.

This role manages relationships across 50+ countries (including the USA, UK, Germany, Japan, and Southeast Asia) and handles massive domestic accounts across the automobile, steel, switchgear, and traction motor sectors.

Key Roles & Responsibilities

1. International Market Expansion & Export Sales

- Global Market Entry: Identify, analyze, and execute market entry strategies into new geographies while strengthening existing footprints in the USA, Europe, the Middle East, and Asia.
- Distributor & Channel Management: Appoint, onboard, and manage international distributors, commission agents, and strategic partners overseas.
- Compliance & Logistics Coordination: Work closely with international trade compliance, logistics, and legal teams to handle customs regulations, export documentation, and smooth cross-border fulfillment.
- Global Branding: Represent Mipalloy at international industrial expos, trade shows (such as IMTEX, IRCE), and specialized global metallurgy forums.

2. Domestic Sales & Strategic Key Account Management

- Industrial Vertical Sales: Drive revenue growth across primary domestic sectors, providing customized copper and copper alloy engineering solutions to:
- Automobile & Sheet Metal Industry (Resistance welding cap tips,



spot welding electrodes, seam welding wheels).
- Steel & Non-Ferrous Plants (Continuous casting mould plates, casting wheels, dam blocks).
- Electrical Switchgear Manufacturers (Tulip contacts, switchgear components, substations/transformer elements).
- Traction & Industrial Motor OEMs (Short circuit end rings, rotor bars, generators).
- OEM Management: Secure and nurture long-term relationships with Tier-1 automotive manufacturing plants, heavy machinery OEMs, and state/private rail infrastructure agencies.

3. Strategic Marketing & Brand Positioning

- Technical B2B Product Marketing: Develop comprehensive online and offline marketing strategies tailored for heavy engineering audiences.
- Value Proposition Design: Translate Mipalloy’s core engineering competencies (e.g., high-conductivity copper alloys, powder metallurgy, technical partnerships like the joint venture with Nomura Plating Japan) into compelling marketing material and case studies.
- Lead Generation & Analytics: Execute targeted B2B digital outreach, trade publication features, and data-driven marketing campaigns to capture incoming inquiries globally.

4. Commercial, Forecasting & Financial Responsibilities

- Target Setting & Budgeting: Design, forecast,



and execute annual and quarterly commercial budgets to optimize marketing ROI and achieve regional revenue milestones.
- Pricing & Tenders: Formulate competitive yet profitable international pricing strategies. Oversee technical-commercial proposal bidding for large-scale corporate or government tenders.
- Competitor Intelligence: Conduct regular market tracking to keep Mipalloy ahead of regional competitors in product quality, lead times, and pricing models.

5. Team Leadership & Cross-Functional Alignment

- Mentorship: Manage, train, and build a high-performing domestic and export sales team, establishing explicit KPIs and performance goals.
- Technical Synchronization: Coordinate seamlessly with Mipalloy’s state-of-the-art foundry, Cold Header division, and metallurgy R&D; teams to communicate client feedback and drive new product development.

Desired Qualifications & Skills Education: Bachelor’s degree in Metallurgical, Mechanical, or Production Engineering is highly preferred; an MBA in International Business or Marketing is a significant advantage.

Experience: Minimum of 7–10 years of proven sales and marketing experience in industrial manufacturing, heavy engineering, metals, or welding consumables, with at least 3 years in a senior or global management capacity.

Domain Knowledge: Deep understanding of B2B industrial technical sales, export-import compliance, and cross-cultural business negotiation. Familiarity with custom metal forging or copper alloy technical applications is highly desirable.

Soft Skills: Outstanding cross-cultural communication, corporate presentation skills, leadership metrics, and analytical capabilities.

📌 Senior Marketing Manager (Sriperumbudur)
🏢 Mipalloy
📍 Sriperumbudur