Position: Senior Marketing Manager

Location: Bangalore

Experience: 1015 Years

Preferred Age: Around 35 Years

Industry Preference: Private Banking / Wealth Management / Family Office / Private Wealth Advisory

Reporting To: Leadership Team / Managing Director

About the Role

We are seeking an experienced and strategic Senior Marketing Manager to lead the marketing, branding, and digital presence of a prestigious Family Office catering to Ultra High Net Worth Individuals (UHNIs), Promoters, Business Families, and Entrepreneurs.

The ideal candidate should possess a strong understanding of the UHNI investment ecosystem and be capable of building a differentiated brand while driving high-impact marketing initiatives across both traditional and digital platforms. This role demands someone who understands the nuances of marketing within the private wealth and family office landscape, where credibility, trust, confidentiality, and relationship-building are paramount.

The successful candidate will own the firm's marketing vision, strengthen brand positioning, enhance digital visibility, and support business development through sophisticated marketing strategies.

Key Responsibilities

Brand Strategy & Positioning

- Develop and execute the firm's overall marketing and branding strategy aligned with business objectives.
- Build a differentiated brand positioning within the Family Office and UHNI ecosystem.
- Ensure consistency across all communication channels, both online and offline.
- Create compelling brand narratives that resonate with entrepreneurs, business owners, promoters, and UHNI families.

Digital Marketing & Online Presence

- Develop and execute comprehensive digital marketing campaigns.
- Drive SEO strategies to improve website visibility and organic traffic.
- Manage SEM, Google Ads, LinkedIn campaigns, and performance marketing initiatives.




- Build and manage social media strategies across LinkedIn, Instagram, YouTube, and other relevant platforms.
- Monitor analytics and optimize campaigns using data-driven insights.

Content & Thought Leadership

- Develop high-quality content including investment insights, newsletters, articles, videos, brochures, presentations, and client communication.
- Work closely with investment teams to translate complex financial concepts into engaging marketing content.
- Position the leadership team as thought leaders through strategic content initiatives.

Marketing Campaigns & Lead Generation

- Design and execute integrated marketing campaigns supporting client acquisition and engagement.
- Build targeted campaigns focused on promoters, business owners, family businesses, and UHNI investors.
- Generate qualified leads through digital channels and strategic partnerships.

Events & Client Engagement

- Plan and execute exclusive client events, investor meets, webinars, roundtables, and networking initiatives.
- Collaborate with relationship managers and investment teams to enhance client experience through marketing initiatives.

Vendor & Agency Management

- Manage relationships with branding agencies, creative partners, digital marketing firms, PR agencies, and content creators.
- Ensure timely delivery and quality execution across all marketing initiatives.

Performance Measurement

- Define KPIs for marketing effectiveness.
- Track ROI across campaigns.




- Prepare dashboards and reports for senior leadership.
- Continuously optimize marketing spend and campaign performance.

Desired Candidate Profile

- MBA in Marketing, Communications, Business Management, or related discipline.
- 10–15 years of marketing experience, preferably within:

- Private Banking

- Wealth Management

- Family Office

- Asset Management

- Investment Advisory
- Financial Services catering to HNI/UHNI clients
- Strong understanding of the UHNI investment ecosystem and wealth management industry.
- Proven experience in building premium financial brands.
- Hands-on expertise in:

- Digital Marketing
- SEO & SEM

- Social Media Marketing

- Performance Marketing

- Google Analytics

- LinkedIn Marketing

- Marketing Automation
- Excellent written and verbal communication skills.
- Robust presentation, storytelling, and stakeholder management abilities.
- Ability to work with senior leadership and cross-functional teams.
- Creative mindset with strong analytical capabilities.

Technical Skills

- SEO & SEM
- Google Analytics
- Google Ads
- LinkedIn Campaign Manager
- Meta Business Suite
- Email Marketing Platforms
- CRM & Marketing Automation Tools
- Content Management Systems (CMS)
- Marketing Analytics & Reporting

Key Competencies

- Strategic Thinking
- Brand Building
- Digital Marketing Expertise
- Leadership & Team Management
- Innovation
- Stakeholder Management
- Project Management
- Communication & Storytelling
- Data-Driven Decision Making
- Client-Centric Approach

Preferred Industry Background

Candidates currently working with

- Private Banks
- Wealth Management Firms
- Multi-Family Offices
- Single Family Offices
- Asset Management Companies
- Investment Advisory Firms
- Private Wealth Platforms
- Boutique Investment Firms

📌 Senior Marketing Manager (Family Office | UHNI) (Indore)
🏢 Intellectual Capital HR Consulting
📍 Indore