Senior SEO Manager/ Head of SEO

We are looking for a results-oriented Senior Manager - SEO to lead the companys organic growth initiatives. The ideal candidate will have a proven track record of driving results through innovative SEO strategies while staying ahead of industry trends The candidate will be responsible for driving traffic to the BookMyForex website/pages/blogs and raising the organic search rankings. This role includes the creation, implementation, and analysis of SEO programs and campaigns to ensure continuous growth and measurable success.

Key Responsibilities

- Plan, develop and implement optimization strategies that will increase the company's search engine results rankings.
- Drive growth in transactions by increasing leads and generating highly relevant organic traffic
- Continuously stay updated with the latest SEO trends and algorithm changes to ensure BookMyForex maintains its leadership position across all organic categories.
- Develop creative tactics to outrank competitors in highly competitive organic categories.
- Regularly perform thorough keyword research
- Conduct in-depth keyword research to identify opportunities for driving high-intent organic traffic.
- Collaborate with content team to create unique, engaging, and high-performing content that aligns with SEO goals.
- Constantly audit the website for factors that can affect search ranking factors
- Create proper website navigation structure and internal linking
- Create an effective off page SEO strategy




- Effectively liaise with bloggers and other external content creators to create high quality off page links
- Formulate link building strategies to improve the PA & DA
- Constantly monitor competition using a variety of methods and tools and find ways of outranking the competition
- Improve mobile app visibility by utilising appropriate ASO techniques
- Set measurable goals that demonstrate improvement in SEO efforts. Prepare and present reports regularly

Requirements:

- At least 7 years of experience of delivering high growth in SEO traffic for a business operating at a big scale preferably at a fast-growing startup or e-commerce organisation. Exposure to travel and financial domains would be a plus.
- Solid proven track record of improving site rankings and overall organic traffic
- Solid understanding of SEO concepts, search engine ranking factors, website architecture, and backlinking strategies
- Thorough knowledge & experience with Google Search Console, Google Analytics and SEO tools like Ahrefs, Semrush, Moz etc.
- You must be data driven, analytical, self-actualised & enthusiastic with a proven track record
- Primary focus on result-oriented SEO, driving authentic organic traffic and improving the keyword rank to the top of SERP
- Complete knowledge of on-page & off-page SEO
- Knowledge of ASO and prior experience of improving app visibility
- Efficiently communicate with other marketing professionals to align goals

Bonus skills

- Experience with managing paid marketing campaigns on Google Ads (Adwords), Facebook Ads, Bing, LinkedIn, Twitter etc.
- Content writing/ editing expertise

📌 Senior Manager - SEO (Gurugram)
🏢 Book My Forex
📍 Gurugram