Business Development &

- Client Acquisition

- Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.
- Conduct thorough market research to map the right decision-makers and key contacts within target institutions.
- Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.
- Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.
- Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.
- Drive consistent new client acquisition and build a healthy sales pipeline at all times.

Client

Servicing &

- Retention
- Develop and maintain solid, long-term relationships with existing clients to ensure high satisfaction and loyalty.
- Act as the primary point of contact for clients managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.
- Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.
- Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.
- Monitor receivables and ensure timely collection of payments from clients.

Digital

Strategy &

- Client Advisory
- Leverage a solid understanding of digital marketing to advise clients on strategies best suited to their goals — admissions,



brand awareness, enrolment growth, etc.
- Answer client questions on how digital interactions fit into their broader marketing and communication strategy.
- Provide clients with campaign performance reports and actionable insights on a regular basis.
- Stay updated on trends in digital marketing and the education sector to bring fresh, relevant ideas to clients.
- Position the agency as a trusted growth partner — not just a vendor — by connecting digital strategy to the client's larger business objectives. AI-Enabled Prospecting &
- Pipeline Management
- Use AI and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster, personalise outreach, and build more intelligent pipelines.
- Apply AI for account research, decision-maker mapping, prospect and competitor intelligence, pitch and meeting preparation, and proposal development.
- Maintain CRM discipline and use AI-assisted tools for pipeline prioritisation and follow-up.
- Focus on relevant, intelligent, and highly targeted outreach rather than mass emailing. Targets &
- Reporting
- Work on a quarterly target basis and ensure revenue goals are met consistently.
- Maintain accurate records of leads, opportunities, and pipeline status in CRM tools.
- Report regularly to the Sales Head on territory performance, deal progress, and market insights.

📌 Senior Manager (Gurugram)
🏢 MSM Global Education
📍 Gurugram