Senior Manager Distribution & Strategic Partnerships

Position

Head Distribution & Strategic Partnerships

Compensation

1214 LPA

Location

As per business requirement

Department

Business / Distribution

Industry

NBFC / Financial Services

Role Purpose

To drive business growth by building and managing multiple distribution channels including DSAs, Connectors, ACDs, Branches, Telesales, and BC/Strategic Partnerships. The role will be responsible for achieving disbursement and revenue targets, improving channel productivity, expanding the distribution network, and developing sustainable partner relationships.

Key Responsibilities

- Develop and execute distribution strategies across DSAs, Connectors, ACDs, and Branches to achieve business and disbursement targets.

- Identify, onboard, empanel, train, and manage distribution partners to improve productivity and business contribution.

- Monitor key channel metrics including lead flow, login-to-disbursal conversion, ticket size, yield, sourcing quality, and portfolio performance.

- Drive geographic expansion through partner identification, market mapping, and productivity ramp-up.

- Set up and manage the Telesales function for customer acquisition and reactivation across loan products.

- Develop MIS and dashboards to track lead funnel, telecalling productivity, conversion, and channel performance.

- Work closely with Marketing and Product teams on campaigns, digital leads, referrals, and customer reactivation initiatives.

- Manage BC relationships as the key point of contact, including governance reviews, performance tracking, issue resolution, and escalations.

- Monitor BC performance on disbursement, yield, sourcing quality,



portfolio risk, TAT, and compliance and take corrective actions.

- Identify and evaluate recent BC/strategic partners based on geography, product fit, business potential, risk-return profile, and technology readiness.

- Track market and competitor practices and recommend improvements in partnership models, pricing, and distribution strategies.

- Drive partner profitability, productivity, retention, and overall channel growth.

Key KPIs

- AOP Disbursement & Revenue Achievement

- Channel Productivity & Partner Activation

- Lead-to-Disbursal Conversion

- New Partner Acquisition

- BC/DSA Business Contribution

- Telesales Productivity & Conversion

- Geographic Expansion

- Yield & Portfolio Quality

- Partner Profitability & Retention

Candidate Profile

- Graduate/MBA preferred.

- 610 years of experience in NBFC, Banking, FinTech, or Financial Services.

- Strong experience in DSA/BC/Channel Management, Business Development, Distribution, or Strategic Partnerships.

- Experience in managing partners and achieving business targets.

- Good understanding of retail lending and distribution models.

- Strong communication, negotiation, relationship management, and analytical skills.

- Ability to manage teams, partners, and multiple business channels.

- Willingness to travel as required for business expansion and partner management.

Preferred Candidate

A candidate with hands-on experience in NBFC distribution, DSA/BC management, branch sourcing, telesales, and partner acquisition, with a proven track record of delivering business targets.

Compensation Details

1214 LPA CTC, depending on experience, current CTC, and candidate fit.

📌 Senior Manager – Distribution & Strategic Partnerships (Delhi)
🏢 Ghrig People Solutions
📍 Delhi