Job Summary

Chandigarh University is looking for an experienced and results-driven Senior Manager Digital Marketing to lead and execute integrated digital marketing strategies for its Lucknow Campus. The ideal candidate will have strong expertise in 360-degree digital marketing, performance marketing, SEO, social media, website optimization, influencer marketing, and data-driven campaign management, preferably within the education or higher education sector.

The role requires a strategic thinker with strong leadership capabilities who can strengthen digital visibility, enhance brand engagement, drive quality student enquiries, and optimize digital marketing performance across platforms.

Key Responsibilities

1. 360-Degree Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with institutional goals, brand positioning, and student recruitment objectives.
- Plan and execute integrated campaigns across digital platforms to maximize reach, engagement, and conversions.
- Identify emerging digital trends, technologies, and audience insights to strengthen marketing effectiveness.

2. Performance Marketing & Lead Generation

- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
- Drive quality lead generation while optimizing cost per lead, conversion rates, and overall campaign ROI.
- Monitor campaign performance and implement data-backed strategies to improve lead quality and marketing efficiency.

3. Search Engine Optimization (SEO) & Website Management

- Lead on-page, off-page, technical, and local SEO initiatives to improve organic rankings and website traffic.
- Oversee website performance, landing page optimization, user experience, content structure, and conversion funnels.
- Work on website analytics, keyword strategy, organic visibility, and search performance improvement.

4. Social Media & Content Marketing





- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Oversee digital content planning, campaign creatives, video marketing, reels, and audience engagement initiatives.
- Ensure consistency in brand communication and alignment with institutional marketing objectives.

5. Influencer Marketing & Online Reputation Management

- Plan and execute influencer and creator-led campaigns to enhance brand awareness, credibility, and audience engagement.
- Monitor online brand sentiment, reviews, and digital conversations.
- Develop strategies for online reputation management (ORM), community engagement, and brand perception improvement.

6. Analytics, Reporting & Optimization

- Track and analyze KPIs, including website traffic, lead generation, CPL, conversion rates, organic rankings, engagement, and campaign ROI.
- Use tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and marketing dashboards to measure performance.
- Prepare periodic performance reports and provide actionable recommendations to improve campaign outcomes.

7. Team Leadership & Stakeholder Management

- Lead and mentor digital marketing professionals and coordinate with creative, content, admissions, branding, and external agency teams.
- Manage campaign planning, execution timelines, and cross-functional deliverables.
- Ensure effective utilization of marketing resources and timely delivery of business objectives.

Required Skills & Expertise
- Robust expertise in 360-degree digital marketing and integrated campaign management.




- Hands-on experience in performance marketing, paid media, and lead generation.
- In-depth understanding of SEO, SEM, social media marketing, website optimization, and content strategy.
- Experience in influencer marketing, ORM, video marketing, and digital brand building.
- Proficiency in Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and related analytics tools.
- Strong understanding of conversion rate optimization, marketing funnels, attribution, and campaign ROI.
- Excellent analytical, communication, leadership, and stakeholder management skills.
- Ability to translate business objectives into measurable digital marketing strategies.

Eligibility Criteria
- Minimum 12 years of relevant experience in digital marketing, integrated marketing, or performance marketing.
- Experience in the education, higher education, EdTech, or other large-scale consumer-facing sectors will be preferred.
- Proven track record of managing multi-channel digital campaigns and delivering measurable marketing outcomes.
- Demonstrated experience in leading teams, managing agencies, and coordinating cross-functional initiatives.

Key Performance Indicators (KPIs)
- Growth in qualified digital enquiries and lead quality.
- Improvement in website traffic, organic visibility, and search rankings.
- Optimization of cost per lead and overall campaign ROI.
- Improvement in landing page conversion rates and digital funnel performance.
- Growth in social media engagement and digital brand visibility.
- Effective execution of campaigns and team performance against defined targets.

Ideal Candidate Profile: A strategic, digitally savvy marketing leader with strong execution capabilities, analytical thinking, and the ability to build scalable digital marketing initiatives that strengthen Chandigarh University's brand presence and support student recruitment objectives.

📌 Senior Manager-Digital Marketing (Lucknow)
🏢 Chandigarh University
📍 Lucknow