Job Title: Digital Marketing Specialist | Performance Marketing

Company: Wipro (For Cumulus)

Experience: 3-8 Years

Location: Pune

Employment Type: Full-Time

Job Summary

We are looking for a Digital Marketing professional with strong experience in Performance Marketing and Paid Media campaigns. The ideal candidate should have hands-on expertise in managing end-to-end digital campaigns, optimizing performance, generating leads, and working with advertising platforms such as Google Ads and Meta Ads.

Key Responsibilities

- Manage end-to-end paid marketing campaigns.
- Plan, execute, monitor, and optimize digital advertising campaigns.
- Drive lead generation through various digital channels.
- Manage and optimize campaign budgets for maximum ROI.
- Analyze campaign performance using key metrics such as CTR, CPA, ROI, and ROAS.
- Work closely with stakeholders to understand business objectives and marketing goals.




- Prepare performance reports and provide optimization recommendations.
- Coordinate with multiple clients/business teams to deliver campaign objectives.

Required Skills

- Paid Media
- Performance Marketing
- PPC (Pay-Per-Click)
- SEM (Search Engine Marketing)
- Google Ads
- Meta Ads (Facebook & Instagram Ads)
- Campaign Optimization
- Budget Management
- Lead Generation
- CTR, CPA, ROI & ROAS Analysis
- Digital Advertising
- Campaign Performance Reporting

Preferred Candidate Profile

- Experience managing end-to-end digital marketing campaigns.
- Solid understanding of campaign metrics and optimization strategies.
- Experience in lead generation campaigns.
- Exposure to client handling and business requirement gathering.
- Agency experience preferred.
- Excellent communication and stakeholder management skills.

📌 Senior Executive (Pune)
🏢 Wipro
📍 Pune