Company: Caasto Digital Marketing Agency

Website: https://caasto.com

Job Type: Full-time

Experience: 5–8 years

Location: Delhi NCR, India

Salary: ₹8,00,000–₹14,00,000 per year (depending on experience and skills)

Department: Digital Marketing

Job Summary

Caasto Digital Marketing Agency is looking for an experienced and results-driven Senior Digital Marketing & Growth Manager to develop and execute comprehensive digital marketing strategies across SEO, Google Ads, Meta Ads, and social media marketing.

The ideal candidate must be both strategic and hands-on, with the ability to analyze business requirements, develop marketing plans, execute campaigns, manage budgets, track performance, and deliver measurable business growth.

We are looking for someone who can independently manage digital marketing activities, identify growth opportunities, improve campaign performance, and coordinate with creative, content, SEO, and development teams.

This role requires strong analytical skills, strategic thinking, practical execution experience, and a clear understanding of how digital marketing contributes to business growth.

Key Responsibilities1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Prepare 30-day, 60-day, and 90-day marketing action plans.
- Conduct market research, competitor analysis, and target audience research.
- Develop customer acquisition strategies and marketing funnels.
- Plan channel-wise budgets and establish measurable KPIs.
- Identify growth opportunities and recommend strategies to improve leads, sales, and ROI.

1. Search Engine Optimization (SEO)

- Conduct technical SEO audits and implement corrective actions.
- Perform keyword research, search-intent analysis, and competitor analysis.
- Manage on-page SEO, off-page SEO, internal linking, and content optimization.
- Develop SEO content strategies for websites, landing pages, category pages, and product pages.
- Monitor organic traffic, keyword visibility, indexing, and conversions.
- Work with Google Search Console, Google Analytics 4, and SEO tools.
- Develop strategies to improve organic traffic, qualified leads, and search visibility.

1. Google Ads Management

- Plan, launch, manage, and optimize Google Ads campaigns.
- Manage Search, Display, Performance Max, YouTube, Shopping, and remarketing campaigns as applicable.
- Conduct keyword research, search-term analysis, and negative keyword management.
- Optimize ad copy, targeting, bidding strategies, budgets, and landing pages.
- Implement and troubleshoot conversion tracking.




- Monitor CPC, CPA, CPL, conversion rates, ROAS, and campaign profitability.
- Identify opportunities to reduce wasted ad spend and improve campaign performance.

1. Meta Ads Management

- Plan and execute Facebook and Instagram advertising campaigns.
- Manage lead-generation, website conversion, e-commerce, and retargeting campaigns.
- Develop audience targeting and customer acquisition strategies.
- Test ad creatives, copy, offers, audiences, and landing pages.
- Work with Meta Pixel, Events Manager, and Conversions API.
- Analyze campaign performance and optimize cost per lead, acquisition cost, and ROAS.
- Develop structured testing and scaling strategies.

1. Social Media Marketing

- Develop social media strategies for Facebook, Instagram, LinkedIn, and YouTube.
- Prepare monthly content calendars and content plans.
- Plan engaging posts, reels, videos, educational content, and promotional campaigns.
- Coordinate with graphic designers, video editors, and content writers.
- Monitor engagement, reach, website traffic, and social media-driven leads.
- Analyze competitors and identify content opportunities.
- Maintain consistency in brand communication across platforms.

1. Analytics and Conversion Optimization

- Use Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
- Ensure accurate conversion tracking and campaign measurement.
- Analyze website traffic, user behavior, leads, sales, and marketing performance.
- Identify opportunities to improve landing pages, product pages, lead forms, and checkout processes.
- Prepare performance dashboards and data-driven recommendations.

1. Reporting and Team Coordination

- Prepare weekly performance updates and monthly marketing reports.
- Present campaign results, challenges, insights, and next steps.
- Coordinate with SEO executives, designers, writers, developers, and account managers.
- Monitor execution quality and ensure timely delivery of marketing activities.
- Take ownership of campaign performance and continuously improve processes.

Required Skills and Qualifications
- 5–8 years of relevant digital marketing experience.
- Strong hands-on experience in Google Ads and Meta Ads.
- Solid understanding of technical, on-page,



and off-page SEO.
- Experience developing comprehensive digital marketing strategies.
- Proficiency in Google Analytics 4 and Google Search Console.
- Working knowledge of Google Tag Manager and conversion tracking.
- Understanding of marketing funnels, customer acquisition, and conversion optimization.
- Solid analytical, problem-solving, and communication skills.
- Ability to manage multiple projects and prioritize tasks effectively.
- Experience interpreting performance data and making optimization decisions.
- Ability to explain marketing strategies, campaign results, and business impact.

Preferred Qualifications
- Experience working in a digital marketing agency.
- Experience managing multiple clients or brands.
- E-commerce, D2C, lead-generation, or performance marketing experience.
- Familiarity with WordPress, Shopify, and landing page optimization.
- Experience with Looker Studio, CRM systems, and marketing automation.
- Experience coordinating teams and managing marketing projects.
- A portfolio of campaigns with measurable results.

Key Performance Indicators (KPIs) Performance will be evaluated based on agreed business objectives and established baselines, including:
- Organic traffic growth and qualified organic conversions.
- Google Ads and Meta Ads performance, including CPA, CPL, and ROAS where applicable.
- Quality and volume of leads or sales generated.
- Marketing budget efficiency.
- Accuracy of conversion tracking and reporting.
- Execution of the agreed digital marketing roadmap.
- Social media engagement and qualified website traffic.
- Identification and implementation of conversion improvement opportunities.
- Quality of strategic recommendations and team coordination.

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s)

- How many months do you have hands-on experience with WordPress and Shopify?
- How many years of hands-on SEO experience do you have?
- How many years of experience do you have managing Google Ads/PPC campaigns?
- How many years of experience do you have managing Meta Ads (Facebook and Instagram)?
- Have you independently planned and executed digital marketing strategies covering SEO, Google Ads, Meta Ads, and social media?
- How many people have you directly managed or supervised?
- Can you share examples of SEO projects and Google/Meta Ads campaigns you have managed, including measurable results?
- What is your total professional experience in digital marketing?
- What is you current Salary and expected Salary ?

Work Location: In person

📌 Senior Digital Marketing & Growth Manager (Delhi)
🏢 Caasto
📍 Delhi