SENIOR COPYWRITER – META ADSMandatory experience working with a scaled D2C consumer brand.

Turn customer insights into winning ads. Drive growth. Grow with Muditam.

Chhatarpur, Delhi • Full-time • 3–6 Years

Why Muditam?What if your copywriting career could be about more than writing outstanding ads?

At Muditam, you will combine creativity, consumer psychology and performance marketing to create advertising that drives real business results.

You will take ownership of ad messaging, develop new creative angles, identify customer insights and work closely with the Performance Marketing and Creative teams to build advertising concepts that attract, engage and convert customers.

We are looking for someone who can think beyond individual ads — someone who understands why certain messages work, continuously experiments with new ideas and helps build a repeatable system for creating winning advertisements.

About MuditamMuditam is a fast-growing health & wellness company focused on making diabetes management simpler and more accessible. We combine personalized nutrition guidance, lifestyle support, technology and wellness solutions to help customers make sustainable changes to their health.

Your RoleAs a Senior Copywriter – Meta Ads, you will take ownership of performance-driven copywriting and creative messaging across Meta advertising campaigns.

You will be responsible for translating customer insights, product benefits and market research into compelling hooks, ad copies, video scripts and creative concepts. Beyond writing, you will analyse campaign performance, identify winning messaging patterns and continuously develop new approaches to improve advertising effectiveness.

You will also contribute to creative strategy, collaborate with cross-functional teams and help junior team members improve their copywriting skills as the team grows.

What You'll Work On

- Own copywriting for Meta (Facebook & Instagram) advertising campaigns across multiple products and customer segments.
- Develop high-impact hooks, primary text, headlines, CTAs and advertising concepts.
- Write and oversee scripts for UGC ads, Reels, testimonials and performance-driven video advertisements.
- Research customer psychology, pain points, objections, motivations and buying behaviour to discover new messaging opportunities.
- Develop creative angles based on customer reviews, feedback, competitor research, product USPs and market insights.
- Create multiple variations of winning concepts and systematically test new hooks, offers and messaging approaches.




- Work closely with Performance Marketing and Creative teams to develop and execute advertising strategies.
- Analyse creative performance using metrics such as CTR, CVR, CAC and ROAS, and translate learnings into actionable improvements.
- Identify patterns in winning and losing advertisements and build a structured framework for creative testing.
- Maintain a repository of winning hooks, scripts, messaging angles and creative learnings.
- Contribute ideas for new campaigns, product launches and customer acquisition initiatives.
- Review copy and provide guidance to junior writers, helping improve the quality, clarity and effectiveness of their work.
- Ensure all advertising communication follows brand guidelines and applicable health advertising and claims regulations.

Your Growth Journey at MuditamWe don't want your career to stop at 'Senior Copywriter'. As you demonstrate creative excellence, ownership and leadership, you can grow into larger strategic responsibilities.
- Senior Copywriter → Own ad copy, creative angles and performance-driven messaging.
- Creative Strategist → Lead creative research, develop testing strategies and identify scalable advertising concepts.
- Creative Lead / Manager → Guide creative direction, mentor writers and manage creative output across campaigns.
- Head of Creative → Own creative strategy, team performance and the advertising communication roadmap.
- Leadership Opportunities → Take on broader strategic and cross-functional responsibilities as the organization grows.

Growth is based on performance, skills, ownership, creative impact and leadership potential — not simply time spent in a role. What You Will Learn
- Advanced Performance Copywriting — develop messaging that drives attention, conversions and customer acquisition.
- Consumer Psychology — understand the motivations, objections and behavioural patterns that influence purchase decisions.
- Creative Strategy — develop structured approaches to research, ideation, testing and scaling winning ad concepts.
- Performance Marketing — understand how creative messaging influences CTR, CVR, CAC and ROAS.




- Data-Driven Creativity — use campaign insights to make better creative decisions and improve advertising performance.
- Team Leadership — develop skills in mentoring, feedback, creative reviews and workflow ownership.
- Health & Wellness Marketing — learn to communicate complex health and wellness products through simple, compelling and responsible messaging.

Who Will Thrive Here?
- You have 3–6 years of experience in performance copywriting, preferably with D2C, consumer, health, wellness, beauty, nutrition or FMCG brands.
- You have hands-on experience writing copy for Meta advertising campaigns.
- You understand the difference between copy that sounds good and copy that drives business results.
- You can independently develop advertising angles, hooks and scripts based on customer insights.
- You understand performance metrics and can use campaign learnings to improve creative output.
- You have strong research skills and a deep understanding of consumer psychology.
- You can write compelling English copy; experience with Hindi and Hinglish advertising is a strong advantage.

- You are comfortable testing multiple creative variations and iterating quickly based on results.
- You can take ownership of creative projects and collaborate effectively with performance marketers, designers and video editors.
- You enjoy giving constructive feedback and helping other writers improve.
- You are curious, analytical, execution-oriented and comfortable working in a fast-moving startup environment.

Why Join Muditam?
- Direct business impact — your work will influence customer acquisition, advertising efficiency and revenue growth.
- Creative ownership — take responsibility for developing and scaling advertising concepts.
- Performance-driven learning — understand how creative decisions translate into measurable results.
- Leadership opportunities — mentor others and grow towards creative strategy and team leadership.
- Cross-functional exposure — work closely with performance marketing, creative and business teams.
- Room to experiment — test new ideas, learn from results and build repeatable creative processes.
- Fast-growing environment — grow alongside a company building in the health & wellness space.

Role DetailsLocation: Chhatarpur, Delhi

Experience: 3–6 years

Employment Type: Full-time

Ready to Build Winning Advertising With Us?If you can combine strong writing, consumer insights and performance thinking to create advertising that drives results, we'd love to hear from you.

📌 Senior Copywriter- Meta Ads (Delhi)
🏢 Muditam Ayurveda
📍 Delhi