Company Description Motion Education Pvt Ltd began in 2007 in Kota with a small group of students and a strong commitment to serious, structured preparation. Since then, it has grown into a network of 90+ centers across India, serving over one million families preparing for JEE Main, JEE Advanced, NEET-UG, NTSE, and Olympiads.

Motion offers a 2x Learning Ecosystem where teaching, doubt-clearing, testing, and mentorship work together as one integrated system focused on individual student needs. The organization is driven by a student-first philosophy that values persistence and transformation as much as top ranks. Led by founder and teacher Nitin Vijay, Motion has built a reputation for trust and quality in exam preparation.

Role Description The role involves working closely with Centre Directors and their teams to improve lead generation, walk-ins, admissions, revenue, marketing effectiveness and centre profitability.

Key Responsibilities

- Manage the overall business performance of assigned offline centres.
- Drive centre-wise admission, revenue, walk-in and conversion targets.
- Review centre-level P&L;, operating costs, marketing budgets and profitability.
- Plan and execute ATL, BTL, TTL and Local Area Marketing activities.
- Track marketing performance through CPL, Cost per Walk-in, CAC, ROI and ROAS.
- Manage the complete sales funnel from TOFU and MOFU to BOFU.
- Monitor lead allocation, follow-up TAT, lead ageing, nurturing, stage movement and closures through CRM.
- Identify funnel leakages and improve:
- Lead-to-Contact Conversion
- Contact-to-Walk-in Conversion
- Walk-in-to-Admission Conversion
- Lead-to-Admission Conversion
- Ensure proper CRM adoption, data hygiene and zero lead leakage.
- Conduct regular centre visits,



business reviews and performance audits.
- Build strong relationships with Centre Directors and other key stakeholders.
- Develop improvement plans for underperforming centres.
- Train and mentor centre sales, counselling and marketing teams.
- Prepare centre scorecards, sales forecasts, MIS reports and actionable business insights.
- Coordinate with internal teams to resolve centre-level operational and business escalations.

Required Experience

- Minimum 3 years of relevant experience in offline sales, marketing or centre business operations.
- Must have worked at the level of Assistant Manager, Manager or Sr. Manager.
- Prior experience in managing or leading a team of 10+ members is mandatory.
- Hands-on experience with at least one CRM platform and robust knowledge of lead lifecycle management.
- Strong understanding of offline centre P&L; and cost structures, particularly marketing budget allocation.
- Prior experience in Education, EdTech, Coaching, Test Preparation, Franchise Operations or Multi-centre Business will be preferred.

Key Skills

- Centre Business Management
- P&L; and Budget Management
- Sales Funnel and Pipeline Management
- CRM and Lead Lifecycle Management
- Lead Nurturing and Conversion Optimisation
- ATL, BTL and TTL Marketing
- Local Area Marketing
- Franchise and Stakeholder Management
- Team Leadership and Performance Coaching
- Sales Forecasting and Business Analytics
- MIS Reporting and Advanced Excel
- Problem-Solving and Execution Ownership

Ideal Candidate The ideal candidate should be data-driven, target-oriented and execution-focused, with the ability to manage multiple centres and stakeholders. The person must be comfortable travelling extensively and taking end-to-end ownership of centre growth and performance.

📌 Senior Business Manager (Kota)
🏢 Motion Education
📍 Kota