Role Overview

- Analyze digital marketing channels and derive actionable business insights.

- Manage and analyze Adobe Analytics data for website performance.

- Build and maintain dashboards, scorecards, and reports for digital performance.

- Track key website KPIs including traffic, engagement, conversion, and funnels.

- Translate business objectives into meaningful metrics, benchmarks, and insights.

- Provide recommendations to improve website performance, HCP engagement, email campaigns, and paid media.

- Analyze and segment target lists by combining multiple datasets.

- Perform statistical analysis of digital metrics.

- Ensure data accuracy, consistency, and adherence to reporting standards.

- Collaborate with Marketing, Product, UX, Technology, and Business teams.

- Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Required Skills

- Robust hands-on experience with Adobe Analytics.





- Expertise in Adobe Analytics Workspace, Segments, and Calculated Metrics.

- Experience in website/digital channel performance analysis.

- Strong understanding of digital KPIs and performance metrics.

- Experience building dashboards, scorecards, and stakeholder reports.

- Strong data analysis, statistical analysis, and problem-solving skills.

- Excellent communication and stakeholder management skills.

Preferred Skills

- Knowledge of tagging concepts, data layers, and digital measurement frameworks.

- Understanding of CRO and A/B testing.

- Knowledge of digital optimization and campaign measurement.

- Experience with Tableau or Power BI.

- Exposure to Google Analytics, social media analytics, and email campaign analytics.

📌 Senior Associate - Digital Analytics (Hyderabad)
🏢 Three Across
📍 Hyderabad