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Job Title: Scriptwriter – Social Media & Ads

Company: The Wellness Shop

Location: Jaipur, Rajasthan

Work Mode: Hybrid – On-site for Jaipur-based candidates; Remote for candidates based outside Jaipur.

Experience: 2–3 Years

Employment Type: Full-Time

About The Role The Wellness Shop is looking for a creative and performance-focused Scriptwriter / Copywriter who can turn product insights, consumer pain points, and brand guidelines into high-converting social media content .

The ideal candidate should have strong experience in copywriting, social media ad copies, Reels scripts, hooks, and brand-led storytelling , with the ability to write content that is both engaging and conversion-focused.

Key Responsibilities

- Write engaging Reels, UGC, video ad, and social media scripts based on brand and platform guidelines.
- Develop high-converting ad copies, hooks, headlines, CTAs, captions, and promotional content for Meta and other social platforms.
- Create scripts around products, consumer pain points, benefits, trends, and marketing campaigns .
- Follow and maintain the brand's tone of voice, communication style, messaging framework, and script guidelines .
- Adapt content for different formats, audiences, platforms, and campaign objectives.
- Research social media trends, competitor communication, viral formats, and consumer behaviour to develop relevant content ideas.




- Collaborate with the Creative, Performance Marketing, Social Media, and Product teams to develop campaign content.
- Continuously test and improve hooks, messaging, storytelling angles, and CTAs based on content performance.

Key Requirements

- 2–3 years of relevant experience in Copywriting, Scriptwriting, Content Writing, Advertising, or Social Media Content.
- Solid hands-on experience in social media ad copywriting and Reels/video scriptwriting .
- Excellent understanding of hooks, storytelling, CTAs, consumer psychology, and conversion-focused writing .
- Ability to write scripts according to brand guidelines and social media content frameworks .
- Strong understanding of Instagram Reels, Meta Ads, UGC, and short-form video content .
- Excellent command of English grammar, vocabulary, and communication .
- Ability to create multiple creative angles and variations for the same product/campaign.
- Strong research skills and awareness of social media trends and digital content formats .

Preferred Experience Experience in D2C, Beauty, Skincare, Wellness, FMCG, Lifestyle, or E-commerce brands will be preferred.

What We're Looking For A writer who doesn't just write good content , but understands why a hook works, why a customer will stop scrolling, and how words can drive engagement and conversions.

📌 Scriptwriter – Social Media & Ads (Jaipur)
🏢 The Wellness Shop
📍 Jaipur