About Keya Foods International

Keya Foods International offers a diverse portfolio of food products, including spices, herbs, seasonings, Chinese cooking essentials, soups, and coffee. We are looking for energetic and customer-focused General Trade Promoters to drive in-store brand visibility, product awareness, consumer engagement, and sales across retail outlets.

Job Purpose To execute in-store brand activation activities across General Trade outlets, increase product visibility, engage with consumers, promote product trials, and support sales growth across Keya Foods International’s product portfolio.

Key Responsibilities

1. Store Activation & Brand Visibility

- Execute in-store promotional and activation activities across assigned General Trade outlets.
- Ensure prominent product placement, shelf visibility, display execution, and branding as per company guidelines.
- Set up promotional displays, product demos, sampling counters, and point-of-sale (POS) materials wherever required.
- Ensure all promotional activities are executed effectively and on schedule.

2. Consumer Engagement & Product Demonstration

- Engage with shoppers and educate them about Keya products, their features, benefits, and usage.
- Conduct product demonstrations and sampling for spices, herbs, Chinese cooking products, soups, and coffee.
- Recommend relevant products based on consumer preferences and usage occasions.
- Encourage product trials and convert consumer interest into purchases.

3. Sales Support & Product Promotion

- Drive product offtake through effective in-store promotions and consumer interaction.
- Communicate ongoing offers, schemes, and promotional activities to retailers and consumers.
- Support new product launches and seasonal promotional campaigns.
- Identify cross-selling and upselling opportunities across the Keya product portfolio.

4. Retailer Coordination





- Build and maintain positive relationships with store owners, managers, and retail staff.
- Coordinate with retailers to ensure product availability and effective display execution.
- Highlight stock-outs, low stock levels, competitor activities, and other market observations to the reporting manager.
- Support the sales team in improving product visibility and availability at the outlet level.

5. Reporting & Performance Tracking

- Submit daily reports on store visits, activation activities, consumer interactions, sampling, and sales wherever applicable.
- Maintain records of product demonstrations, consumer responses, and promotional material usage.
- Share photographs of store displays and activation execution as required.
- Track performance against assigned outlet coverage, activation, and consumer engagement targets.

Key Performance Indicators (KPIs)
- Number of stores covered and activations executed.
- Consumer interactions and product demonstrations conducted.
- Product sampling and trial-to-purchase conversion, wherever measurable.
- Sales uplift during promotional activities.
- Improvement in product visibility and display compliance.
- Execution of promotional campaigns within timelines.
- Quality and timeliness of daily reporting.

Required Skills & Qualifications
- Minimum 12th pass; graduates preferred.
- 1–3 years of experience in retail promotions, FMCG sales promotion, store activation, or product demonstrations preferred.
- Positive communication and interpersonal skills.
- Confident in engaging with consumers and explaining product benefits.
- Strong execution skills and a target-oriented approach.
- Willingness to travel across assigned retail outlets.
- Basic knowledge of smartphones and reporting applications.

Pay: ₹8,100.00 - ₹20,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided
- Paid sick time
- Provident Fund

Work Location: On the road

📌 Sales Promoter (Bandra West)
🏢 Keya Foods International
📍 Bandra West